Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. In most cases, you’ll use several more general but strong testimonials on your homepage that highlight the trustworthiness and professionalism of your company/brand. Guest post by Natasha Lane.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. Come on down and spin the wheel!

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Distribution Promotion Research Webinar Metrics 118

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Content4Demand

MARCH 14, 2019

The revised product offering rendered all SOC Telemed’s content obsolete, so it made sense to build from the ground up by launching a robust e-book that told the whole new story and also lent itself to being sliced and diced into a variety of short-form assets they could promote in multiple channels throughout the year.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Studies 326

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If any of these sound familiar, you’ve most likely found a strong use case to automate content using LiveDocs! What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Since they are the lesser-known entity, they have cleverly targeted a more high-volume query and used it to promote themselves. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Optinmonster

NOVEMBER 27, 2020

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. Why Create a Promotional Popup in Squarespace. Let’s begin.

Promotion 92

Promotion Trigger Marketing Template Intent 92

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Outgrow

APRIL 29, 2024

Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases. Here are some ways to master social proof wisely: 1.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Record those presentations or panel discussions. Promote the video. In the case of startups, possibly stock. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

MAY 10, 2023

Well, what strategies do those marketers use to promote their own brand? We promote content marketing, and we use it ourselves to get millions of website visits for clients, including ourselves. The agency’s website should have sufficient testimonials and case studies that show continued success.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Include PDFs or clippings of any published articles about you or your company.

Press 130

Press Personalization Brand Identity Branding 130

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. After his promotion, he began his journey to save the company. And I would be thrilled to come present to your team on the power of empathy. More so, 58% report it is not an effective use of time.

Correlation 358

Correlation Work Management Customer Satisfaction Marketing Management 358

Contently

FEBRUARY 8, 2022

Your company should promote your story and humble beginnings on your “About Us” page. Followers believe the influencer has actually used the product they are promoting and found it to be from a reputable brand. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Remember that some indirect competitors could become valuable partners and cross-promoters. Check beyond the “Blog” or “Case Studies” pages of a domain. A critical aspect is finding content competitors that are not direct business rivals.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. We will also promote your content for you and track ROI.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Brandpoint

APRIL 13, 2023

In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality. Here’s a more extensive case for live video content. Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. We came to expect around 600-700 leads per presentation, give or take a few depending on the topic. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! 2017 - Sept. And the result….

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. They are well suited for audiences who enjoy audio/visual presentations.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision.

Social Media 62

Social Media Work Management Marketing Management Media 62