Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

nDash

JULY 19, 2022

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. A case study brings two powerful elements together–demonstrated expertise and storytelling. Lead Generation. Educate Consumers.

Case Studies 52

Case Studies Case Study Studies Ideal Customer Profiles 52

ClearVoice

JULY 18, 2023

SaaS companies probably can’t get buyer reviews on social media — but they can invest in case studies. For cloud computing companies, case studies serve as a powerful marketing tool. Your customer success stories provide evidence, build trust, and address customer concerns.

Case Studies 52

Case Studies Case Study Studies Top of Funnel 52

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. This is where case studies come in handy. . Where to Use Case Studies. Where to Use Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

PureB2B

APRIL 22, 2022

More often than not, simply telling your prospects how your company and its product or services can benefit them isn’t enough to convince them to buy—no matter how good your marketing collateral and sales engagements are. This is where B2B case studies come in. Why Are Case Studies Important in Business?

Case Studies 62

Case Studies Case Study B2B Sales Studies 62

SmartBug Media

DECEMBER 5, 2019

This is marketing’s mantra, right? Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. Build Trust.

Case Study 94

Case Study Case Studies Studies Planning 94

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. Social proof can help create trust and boost your business growth in 2022. Here are five ways to effectively utilize it. Provide Insight with Case Studies.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

ClearVoice

SEPTEMBER 28, 2021

You’ll want a case study for that. But if you’re moving in that direction, you’re probably better off with an ebook, versus a case study. White paper vs. case study vs. ebook: What’s the difference? And… this is the only thing ebooks, case studies and white papers have in common.

Case Studies 52

Case Studies Case Study Paper Studies 52

Webbiquity

DECEMBER 14, 2021

Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial. Still, many B2B websites lack some the essential elements to be effective. Testimonials and case studies for establishing trust and credibility; and. About Us” Page.

Design 256

Design Privacy Policies Marketing Websites Effectiveness 256

Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The B2B marketer’s task is to equip the sales force with methodologies and tools that help initiate and facilitate intrinsic selling. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. As we outlined a few years back , building trust is a key component to successful SEO programs. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Optinmonster

JULY 20, 2020

Then, we’ll dive into 5 case studies that achieved real success using those same tips. That’s why you’ll often see marketers talk about different types of landing pages. But squeeze pages and sales pages are the most common (not to mention most beneficial) in any marketing strategy. Unsubscribe pages.

Landing Pages 80

Landing Pages Case Studies Case Study Studies 80

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Optinmonster

JULY 10, 2020

One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work? But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses.

Case Studies 88

Case Studies Case Study Work Management Studies 88

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why Case Studies? Just fill in the blanks.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. Create Case Study Portfolios.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

MARCH 24, 2021

Those same foundational elements of a moving story apply to content marketing. So, how do you effectively implement and scale brand storytelling into your content strategy ? Using storytelling in your content marketing allows you to build trust with a buyer. Why Use Storytelling in Content Marketing? We can help!

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

B2B Marketing Directions

APRIL 28, 2019

Customer case studies have been a staple of the B2B marketing content mix for decades. According to 2018 research by the Content Marketing Institute and MarketingProfs, 73% of B2B marketers are using case studies for content marketing purposes.

Case Study 60

Case Study Case Studies Studies Vendors 60

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Raise a hand if you’ve ever experienced the ripple effects of change in your life. Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency.

Case Studies 90

Case Studies Case Study Studies Planning 90

Outgrow

MAY 14, 2020

Outgrow Interactive Quiz Case Study: How Leads.PH But what you will find is an amazing interactive quiz case study on how a single quiz on whiskey helped Leads.PH Have a look at this interactive quiz case study to know more about the best marketing trick in the world – interactive content !

Outgrow 52

Outgrow Case Study Case Studies Studies 52

SmartBug Media

AUGUST 7, 2019

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case studies—when done correctly—are the most effective type of content for converting your contacts into paying customers. Why are case studies are so powerful?

Case Study 55

Case Study Case Studies Studies Service 55

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. 12 effective product launch email templates for enhanced performance. 12 effective product launch email templates for enhanced performance. Apple is the gold standard in marketing new products.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

accelerate agency

OCTOBER 27, 2021

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Different countries are likely to have different marketing channels and social media platforms as well. If that’s the case, hiring SEO experts to resolve this should be your first step.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Different countries are likely to have different marketing channels and social media platforms as well. If that’s the case, hiring SEO experts to resolve this should be your first step.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Worried that this change signals the end of effective advertising for your company? It doesn’t. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Moz

JUNE 29, 2020

In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. As digital marketers, we are trying to influence behaviors.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 296

Marketing Websites Ad Building Lock-In Case Study 296