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15 cutting-edge tools every B2B marketer should know

Martech

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 trillion in 2021 to $3 trillion by 2027. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job?

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Only 1 in 5 organizations effectively personalize content at-scale

ClickZ

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Despite the necessity of automation software, it's a complicated space, full of different software solutions with various features, and use cases.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. People engage with a purpose.

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Measuring Customer Experience for B2B Marketers

Oktopost

Measuring the B2B customer experience involves different KPIs than B2C eCommerce sites. An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. How do you measure B2B CX?

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The Best Marketing Conferences of 2020

Marketing Insider Group

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

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How to Use Video on Websites the Right Way

Vidyard

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Recommended Video Type: Case Study. Bump up conversions —Video users have 34% higher web conversion rates ( Aberdeen Group ).