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6 Ways to Build Brand Authority with Content Marketing

Content Standard

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Strive for content that is: Altruistic (i.e., Are there specific keywords we want to own?

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

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Working with Freelance Writers: Everything You Always Wanted to Know (But Were Afraid to Ask)

Content Standard

Rather than giving the freelancer a large volume of documentation at the beginning, McSweeney suggests that marketers ask which resources the writer will find most helpful. Because to me, with content marketing, it’s all about the audience. In many cases, a streamlined approach is best. ” Key Takeaways.

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Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz blog

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

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Marketing in the Age of Disruption

Marketing Insider Group

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. And, CEOs are unhappy.

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Streamline Content Creation with an Editorial Calendar That Works Hard

BOP Design

One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case.

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