Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

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Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

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SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

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BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

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DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

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ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

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DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

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Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. With this information in mind, you can divide and conquer. But as every marketer can attest, this is something that’s hard to predict. Job functions.

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Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. Sometimes even in the dreaded spam folder. We hit rock bottom that month with a CTR of 2.2%.

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Martech

SEPTEMBER 7, 2022

Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully. Make sure you don’t confuse your email deliverability with your email delivery rate. However, it refers to both inbox and spam.

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ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. Delivery rate: 99.9%. Hotmail.com.

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ConvertKit

JUNE 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. Delivery rate: 99.93%.

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Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Act-On

DECEMBER 19, 2023

They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it. DO: Use a brand name your recipients can instantly recognize as yours. That’s a major red flag for spam bots and filters.

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ConvertKit

JULY 14, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021. Delivery rate: 99.91%. April 2021.

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ConvertKit

SEPTEMBER 20, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021. Delivery rate: 99.9%. Hotmail.com.

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Optinmonster

APRIL 24, 2024

Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you.

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ConvertKit

MARCH 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Delivery rate: 99.91%.

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Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using spam filter testing. Using deliverability monitoring. Get the report.

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Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.

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ConvertKit

OCTOBER 21, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021. Delivery rate: 99.9%. August 2021.

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SmartBug Media

JUNE 7, 2021

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Ensure Optimal Deliverability. Increase Email Click-Through Rates.

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ConvertKit

NOVEMBER 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2021. Delivery rate: 99.9%. August 2021.

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ConvertKit

JANUARY 14, 2022

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. Delivery rate: 99.9%.

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Salesforce Marketing Cloud

DECEMBER 10, 2021

Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. There are many common misconceptions about email deliverability, and just as many tools to improve it. What is email deliverability?

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ConvertKit

FEBRUARY 10, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020. Delivery rate: 99.73%.

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ConvertKit

DECEMBER 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021. Delivery rate: 99.9%. Gmail.com.

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SmartBug Media

OCTOBER 4, 2022

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? It increases email deliverability.

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Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. Retargeting (for example, to reach email recipients who click but don’t convert) is another effective approach. DGR) How is ABM affecting email marketing strategies?

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ConvertKit

APRIL 13, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2020. Delivery rate: 99.92%.

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Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise.

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ConvertKit

JANUARY 24, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020. Delivery rate: 99.61%.

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ConvertKit

MAY 13, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2021. Delivery rate: 99.9%. March 2021.

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Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Office 365 Outlook Web.de

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Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Compliance.

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SendX

NOVEMBER 4, 2020

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. These email blasts can be promotions or newsletters.

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