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What Bill Gates Predicted About Content Marketing

Convince & Convert

Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

By understanding the pains and problems experienced along the buyer’s journey, sales reps and marketing specialists can better empathize with prospects when describing your solutions. Graphic: HubSpot. Your GTM strategy is developed based on the four foundational marketing steps we discussed at the beginning of this article.

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A Not-So-Boring Guide on B2B Demand Generation

Metadata

Events are an incredibly valuable inbound marketing tactic that can help you build a lot of demand. Content marketing. A content strategy is an integral part of inbound marketing — which is itself an integral part of demand gen. So what’s a good content marketing strategy? Customer Marketing.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. Confusing calls to action.

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Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week

Hubspot

There’s been a lot of buzz about social media this week, especially around social search and visual content. Some of these new features might not have come as a surprise, but we’re certain they’ll give marketers a leg up on their campaigns and strategies. The Ecommerce Marketing Guide to Facebook, Free Ebook from HubSpot.

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6 Ways B2B Companies Are Using Facebook

Hubspot

Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Smart B2B companies now realize that "fans" can be an important part of a successful inbound marketing strategy. Marketing Takeaway. Connect with HubSpot :

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Zappos.com's $1.6M Mistake That Boosted its Brand

Hubspot

Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. The free publicity helped generate buzz for Zappos, secured its reputation for stellar customer service, and greatly increased the reach of 6pm.com across the web. Connect with HubSpot : Webinar - PR 2.0