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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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How to leverage intent and engagement in the buying cycle

Martech

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. 94% of buyers are conducting some form of online research before getting to me as a brand,” AlMukhtar said, speaking figuratively. Review your brand’s customer buying cycle. Source: Hussam AlMukhtar. “94%

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

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Why B2B Buying Cycles Are So Long

B2B Marketing Directions

Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer. New research by the Aberdeen Group explains why long buying cycles are still a fact of life for B2B marketing and sales professionals.)

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Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. Know that according to an IDC study, 75% of B2B buyers use social networks to find suppliers. And that 95% of B2B buyers do some research online before making a purchase decision. The B2B buying cycle is usually quite long.

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.