The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales. Sales Alerts.

Report 108

Report Buying Cycle B2B Sales 108

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Since about 79% of people abandon their online shopping cart , your main goal is to get them to finish their purchase. Understand Your Buying Cycle.

Conversion 108

Conversion Help Buying Cycle Conversion Rate 108

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision.

Funnel 78

Funnel Marketing & Strategy Planning Storytelling 78

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.

Buying Cycle 195

Buying Cycle Aggregator Sales Management Strategy 195

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Budget Program 52

Budget Program Marketing Automation Services Top of Funnel Software 52

LEADership

AUGUST 27, 2013

The majesty of this King of Beasts is unmatched and overwhelming to say the least. Thanks to the fabulous keepers for guiding us and making this an unforgettable highlight of our family trip. Think about the experience you want your target audience to enjoy and remember. Plan the one big, unique highlight of your event so your attendees will always remember and cherish it. How will you measure the effectiveness of your B2B marketing event?

Lead Generation 77

Lead Generation Event Marketing Generation Demand Generation 77

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step. Here are nine simple ways to convert more webinar leads into sales.

Sales Management 76

Sales Management Hubspot Top of Funnel Segmentation 76

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” Most registrations were generated through email notifications.

Marketing & Strategy 48

Marketing & Strategy Buying Cycle Benchmark Correlation 48

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads.

ROI 94

ROI Paid Content Allocate Measurement 94

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. Below I analyze their ideas, thoughts, and actions – and show you how they are focused on the top of the funnel.

Linkedin 133

Linkedin Brand Branding Forrester 133

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Presentations. Webinars / webcasts.

Social Media 193

Social Media Hashtag Media Case Study 193

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). There are a lot of content marketing statistics shown below.

Stats 122

Stats Paid Content Strategy Webinar Metrics 122

Marketing Insider Group

OCTOBER 12, 2022

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. However, attracting potential buyers is only the beginning. Lead nurturing is the process of sending relevant content to your leads.

Lead Nurturing 240

Lead Nurturing Leads Lead Demand Generation 240

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Don’t just curate sales enablement content.

Curation 59

Curation Top of Funnel Case Study Analysis 59

Heinz Marketing

OCTOBER 22, 2018

By Matt Heinz, President of Heinz Marketing. About 3 years ago we started a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward. She is the CMO of InsideView.

Sales Management 65

Sales Management InsideView Top of Funnel Marketing & Strategy 65

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention.

Lead Nurturing 134

Lead Nurturing Experience Leads Lead 134

Content Standard

OCTOBER 10, 2017

Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. Gated content has been the most visible result of the debate: the sealing of content behind a form like this one , asking viewers to exchange their details in return for the ability to access it. Why Opt for Gated Content?

Top of Funnel 53

Top of Funnel Webinar Metrics Exchange Barriers 53

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other.

Advertising Agency 40

Advertising Agency Marketing Automation Planning Automation 40