KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Marketing Insider Group

JANUARY 24, 2013

Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog. New York – [link]. Boston, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ClickDimensions

JULY 3, 2019

According to eMarketer, this year, 84.5 Map content to the buying cycle. Content should speak to where individuals are in the buying cycle and take into consideration the journey from lead to customer. Just as content can work throughout the buying cycle, it can also work to achieve a wide variety of goals.

Content Marketing 70

Content Marketing Buying Cycle Content Emarketing 70

LeanData

DECEMBER 1, 2015

I don’t see it yet,” said Ruth Stevens , president of the eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business. “My For many of the companies we deal with, you can’t say: ‘Someone read this white paper and as a result they spent a half-million on this solution.’”.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

SnapApp

DECEMBER 4, 2017

B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LeanData

DECEMBER 1, 2015

I don’t see it yet,” said Ruth Stevens , president of the eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business. “My For many of the companies we deal with, you can’t say: ‘Someone read this white paper and as a result they spent a half-million on this solution.’”.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

I don’t see it yet,” said Ruth Stevens , president of the eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business. “My For many of the companies we deal with, you can’t say: ‘Someone read this white paper and as a result they spent a half-million on this solution.’”.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

I don’t see it yet,” said Ruth Stevens , president of the eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business. “My For many of the companies we deal with, you can’t say: ‘Someone read this white paper and as a result they spent a half-million on this solution.’”.

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Valasys

JULY 30, 2019

Display advertising requires a lot of patience & can take a bit longer to give positive ROI, depending upon the buying cycle associated with a particular product. Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers. billion in ad spend.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. However, the “most-trusted sources” vary by stage of the buying cycle. ” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100