Buzz Marketing for Technology

MARCH 11, 2015

Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation'

Buying Cycle 100

Buying Cycle Marketing & Strategy Lead Generation Interactive Marketing 100

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

KoMarketing Associates

FEBRUARY 12, 2019

Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. That’s no rounding error, either – the B2B marketers are using marketing automation at almost twice the rate of B2C content marketers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Madison Logic

OCTOBER 18, 2023

In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. When in the buying cycle, 41% of buyers report spending four or more hours per week educating themselves about specific vendor products or solutions.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Convince & Convert

FEBRUARY 20, 2015

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales.

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

ANNUITAS

APRIL 10, 2023

This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle. Go-to-market professionals will often map out the stages of their customer’s experience, creating strategies to help them progress onward through each stage. What’s the Problem?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . Effective demand generation.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Industrial Marketing Today

OCTOBER 25, 2011

Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Valasys

JULY 14, 2020

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. Moreover, the report also reveals that an astonishing 79% of marketing leads are never converted into sales. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Valasys

DECEMBER 5, 2019

Organizations will Prioritize audience- based structures: Amongst the most fundamental structural changes in the B2B marketing trends for 2020, optimizing the customers’ experience throughout their buying cycles will be the most important. & omnichannel reputation building & management. & smoothen sales enablement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

markempa

APRIL 27, 2017

Still, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. You’ll need to investigate who gets involved at which point in the buying process so that you can segment your messaging. What content do your contacts need? Here’s the thing: Our customers don’t see our funnels.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Content Marketing Strategy: Simple Content Creates Quality Leads.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Personalizing Your Lead Nurturing Campaigns.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Engagio

JUNE 21, 2017

Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Too often, Marketing passes leads, one-by-one, over to Sales with hopeful confidence that their counterparts in sales will follow up on-time, repeatedly, and appropriately.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Account Based Marketing Sales Qualified Leads 93

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Valasys

DECEMBER 18, 2019

The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

MARCH 7, 2013

Brian Carroll (@brianjcarroll) : “Executive Director MECLABS, founder InTouch, author, B2B, sales, marketing, lead generation, nurturing, management, Helping Ethiopian orphans @Foreverfamproj” Follow Brian at https://twitter.com/brianjcarroll. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Valasys

NOVEMBER 21, 2019

Intent marketing forms the foundation of sales & marketing, fueling business success. Learn more : 13 Ways Agile Content Marketing benefits B2B Enterprises. Valasys Media is a renowned name when it comes to B2B service providers.

Planning 58

Planning Studies B2B Marketing Trends 58

Buzz Marketing for Technology

APRIL 28, 2009

I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Also try to map your tactics more to the buying cycle when you deploy them. You can have the best Lead Nurturing system and the best Social Media plan - but without content you aren't going to get very far.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60