NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. But What About Data Privacy? So what happens when a cookieless future is imminent?

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Measuring intent. “In Image: ZoomInfo.

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Intent Intent Signal Campaigns Zoominfo 112

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

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Intent Data Intent Intent Signal Account Based Marketing 62

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

Buying Cycle 119

Buying Cycle Intent Buy Intent Signal 119

Zoominfo

AUGUST 16, 2021

Free Trial The Intent Data Difference: How it Works For you to see success with buyer intent data, you’ll need a broad range of signals that indicates whether a company is actually in-market for your solution — so you can reach out at the right time. We’ve got you covered with this list of resources: What Is Intent Data?

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Intent Data Intent Zoominfo Buyer Intent 130

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Understanding buyer intent . Not all customers have the same level of intent when they enter your business sales funnel. Chris Wood, Editor. Email marketing M&A is seeing a surge. Read more here.

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 115

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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Intent Data Intent Top of Funnel Intent Signal 92

Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. Who are you trying to reach? Understanding their demographics, needs, and pain points is crucial.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Only B2B

OCTOBER 5, 2021

Must Read: What Is Intent Data and How It Can Help Your Company? What Kinds of Intent Signals Do You Monitor? As a result, even if the intent monitoring vendor claims to utilize data from reputable resources, if it is older than six months, it is of very little use to your business. Do You Obey Privacy Regulations?

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Intent Data Purchase Intent Intent Vendors 118

Binary Demand

FEBRUARY 23, 2024

By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely. Intent-driven marketing leverages real-time intent signals to effectively engage with prospects precisely when opportunities are ripest.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. When looking at IT buyer timelines, it’s essential for marketers to understand the importance of the research phase.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Content4Demand

OCTOBER 27, 2021

For instance, with privacy laws and the impending retirement of cookies, first-party data becomes important to get an opted-in list of prospects. How else can revenue teams use data to make sure sales teams get the right content to the right buyers? For instance, intent can be used to prioritize lead s based on certain signals.

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Intent Data Intent Top of Funnel Intent Signal 70

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? An astronaut shows buyer intent as he stands at the point of purchase. Created using Midjourney.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Content Classification.

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Intent Data Intent Intent Signal Allocation 45

SalesIntel

FEBRUARY 8, 2023

Buyer Intent Data : Buyer Intent Data data assists you in identifying prospects who are actively engaged in a purchasing decision based on the sort of material they consume. Regardless of the nation you operate in, you should be able to view paperwork proving that the supplier complies with the major data privacy laws.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Binary Demand

FEBRUARY 23, 2024

By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely. Intent-driven marketing leverages real-time intent signals to effectively engage with prospects precisely when opportunities are ripest.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

NOVEMBER 22, 2020

Something to note as security is at the top of everyone’s minds in 2020 is that 6sense, because it’s an account based platform, is fully GDPR and privacy compliant.

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

SalesIntel

NOVEMBER 8, 2021

If your data partner raises their data pricing, look to see if the vendor is providing more data, more accurate data than before, adding features like data enrichment or intent signals, or additional data filters. There are a few large names in the data business who keep the way they collect intent data from their consumers a secret.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

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Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data 20

Intent Data Intent Bombora Dwell 20

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

MAY 25, 2023

Bombora Company Surge® Intent The internet’s a big place. Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes.

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Intent Data Ideal Customer Profiles Paid Content Intent 52

SalesIntel

APRIL 6, 2024

Additionally, SaleIntel provides technographic, firmographic, and buying intent data that helps you to filter companies according to the technologies they use, company size, location, their buying intent signals, and more.

Advertising Agencies 40

Advertising Agencies Cold Calling Lead Ranking Lead Scoring 40

BenchmarkONE

JANUARY 25, 2023

Key Features: Sales activation Sales engagement Lead-to-account matching Account scoring Intent data Tools to Find Contact Details 9. One point in Datanyze’s favor is that they take privacy seriously and exceed all legal requirements for finding information about people online.

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Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82