Remove Buyer Intent Remove Curation Remove Leads Remove Marketing
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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Build a following on social media.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies.

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Sales Facilitation: The Game-Changing Approach to Customer Acquisition

MarketJoy

They are experts in their respective fields, but when it comes to branding, sales, marketing, and CRM automation, they often find themselves in uncharted territory. However, this often leads to a fragmented and inefficient process. The traditional approach has been to outsource these tasks to specialized service providers.

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How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. For marketers, that means two things.

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6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

6sense

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

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