TrustRadius Marketing

APRIL 29, 2022

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

FEBRUARY 1, 2023

Three-quarters of consumers adopted new stores, products or buying methods during the pandemic. Businesses recognize the importance of customer experience to their overall organizational health. Executive buy-in is essential to the success of any martech adoption. Does our C-suite support this type of initiative?

CMS Development 95

CMS Development Digital Experience Platform Paid Search Agency Optimization 95

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Tracking what they ultimately end up buying. That’s because shoppers are given exactly what they want — and Amazon learns what that is by understanding browsing and buying history.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

OCTOBER 6, 2022

The demonstrable time savings on products prompted wide buy-in. In a presentation, he described Welcome as “the heart of the Shell brand digital ecosystem for all of our content marketing in Corporate Relations…” It’s serving a behemoth here, a company with 80,000 employees spread over 70 countries.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Digital Experience Platform 95

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Brandpoint

NOVEMBER 9, 2021

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Companies want the best of both worlds.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 96

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 96

KoMarketing Associates

DECEMBER 29, 2021

To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data. This has also helped them deliver a consistent, personalized customer experience. In the past 18 months, 50% of marketers globally have adopted a customer data platform (CDP).

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Martech

JANUARY 2, 2024

When you buy open-source software through a vendor, it’s largely the support you’re paying for. As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP).

Work Management 74

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 74

Martech

OCTOBER 30, 2023

Programmatic ad buying took personalization to the individual level and marketing emails became increasingly tailored to each recipient. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The advent of social media was a game-changer.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

ClickZ

JANUARY 29, 2020

So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles. We give our customers the freedom to build the future of digital marketing on their terms — that’s why brands like Liverpool Football Club, L’Oreal Group, Lonely Planet, and more rely on Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. Enhances the Digital Experience Platforms : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

DECEMBER 23, 2022

It’s a SaaS-based platform for headless content delivery. It’s end-to-end digital experience software. It’s a composable digital experience platform. It’s pretty hard not to buy once you’ve slid in behind the wheel and taken the car for a short ride.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Industry CMS 114

Martech

FEBRUARY 10, 2022

We think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,” he added. Digital experiences are key to brand success going forward, so marketers need to prioritize and optimize customer interactions across all platforms and channels.

Digital Asset Management 115

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 115

Martech

AUGUST 24, 2023

Rokt’s use cases began with ticket-buying services. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins. A passenger might receive an AMC Theatre ad for a movie that’s playing near the rider’s destination.

Paid Search Agency 95

Paid Search Agency Advertising Agencies Ads Enterprise Management 95

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. On the back end, we help businesses to understand what customers are searching for, what they end up clicking on, what they end up buying, etc.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. On the back end, we help businesses to understand what customers are searching for, what they end up clicking on, what they end up buying, etc.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. On the back end, we help businesses to understand what customers are searching for, what they end up clicking on, what they end up buying, etc.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. ABM In Action: A unified funnel is the ideal outcome so practitioners can track all buying activities.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Martech

SEPTEMBER 16, 2022

The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Journey analytics evaluates every piece of content a customer interacts with across the entire buying cycle and assesses how it impacts a measurable outcome (e.g., Why marketers should care about content marketing.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Martech

FEBRUARY 25, 2022

How do we currently manage the incoming and outgoing digital assets in our marketing systems today? Prioritize the available digital asset management features based on your most pressing business needs. Who will use the platform? At what level in the organization will it be managed?

Digital Asset Management 111

Digital Asset Management Enterprise Management Work Management Marketing Management 111

Martech

JUNE 26, 2023

Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where digital channels fit in the buying cycle. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 103

Digital Experience Platform Work Management Marketing Management Touchpoints 103

E-Spirit

JUNE 14, 2019

Company’s today face stiff global competition making buying the right digital experience platform--one that delivers personalized digital experiences to customers in real time on any channel--critically important.

Marketing Management 40

Marketing Management Vendors Digital Experience Platform Research 40

6sense

DECEMBER 16, 2021

Time and again, research reveals that these tactics positively influence buyers, especially when it comes time to make a buying decision. Enhancing the buying and brand experience (according to Dun & Bradstreet , personalized web experiences increase time on-site, which influences the buying decision).

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. An American Express survey carried out by Populus showed 62% of the Millennial respondents are likely to buy exclusively from their preferred brand , compared to 54% of the larger population. TECHNOLOGY. PERSONALIZATION.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

ClickZ

APRIL 22, 2020

Over the past 5, 6, 7 years — or whatever the timeframe is — the buying process has changed pretty fundamentally. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. As a result, our messaging has changed a fair bit in recent years.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. You guys have been buying companies, can you please make it a cohesive experience.'”

Enterprise Management 128

Enterprise Management Digital Asset Management Optimization CMS Development 128

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. You guys have been buying companies, can you please make it a cohesive experience.’”

Enterprise Management 113

Enterprise Management Digital Asset Management CMS Development Optimization 113

TrustRadius Marketing

OCTOBER 27, 2022

Customers should be mentioned by name as much as possible, and you should reference their service or buying history in your messaging. Salesforce Experience Cloud. Salesforce Experience Cloud is a Digital Experience Platform that also won Top Rated Awards for Community and Customer Engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. On the back end, we help businesses to understand what customers are searching for, what they end up clicking on, what they end up buying, etc.

Top of Funnel 12

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 12

Martech Advisor

OCTOBER 15, 2019

This approach to marketing, which is based upon delivering personalized experiences to each customer along their unique buying journey, needs robust, reliable data in order to make the decisions at each touchpoint with the customer. to DXPs to improve customer experience.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

APRIL 21, 2022

” Read next: How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses. One thing recommendation engines should be doing, according to Robicquet, is building features specifically tailored to the e-commerce experiences clients are seeking to deliver. Seeing a significant increase in conversion.

Ideal Customer Profiles 103

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 103

Martech

MAY 10, 2023

This is the technology that enables marketers to create personalized experiences and test new channels. Digital experience platforms (DXPs). Keep in mind that for agile to be truly successful, executive buy-in is needed. Their data reveals that when finance uses agile, marketers are 2.5

Planning 87

Planning Digital Asset Management Work Management Marketing Management 87

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. The companies buying them, in most cases, have multichannel delivery systems. There are multiple buying centers.

Enterprise Management 118

Enterprise Management Marketing Automation Services Work Management Marketing Management 118

SnapApp

AUGUST 9, 2017

With this app, Nike has gamified sports and athletics – and made it even more compelling for users to buy Nike products so they can join in the fun. . Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Starbucks is another example of a B2B company who has successfully gamified the purchase process.

Tactics 48

Tactics B2B Marketing Microsite B2B 48