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B2B Intent Data – A Marketer’s Guide

Binary Demand

This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. By analyzing this data, you gain a deeper understanding of prospects’ buying signals, whether overt or subtle. Choosing from the best B2B lead generation compan ies can help you get the needed data.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). Personalized marketing has become critical in today’s crowded marketplace, as customers demand a buying experience that is tailored to their specific needs. Shorten your sales cycle. billion in 2018 ( source ).

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc.

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10 Steps to a Successful SaaS Product Launch

Golden Spiral

An effective product launch is typically scheduled around a specific date: a customer event, an anniversary (business or product), or a time of year coinciding with the buying cycle (e.g., Every department needs lead time to develop the best resources specific to their function. back to school, new fiscal year, etc.).

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Aim for just one update a month so this section of your site never looks dormant to visitors and leads researching more about your company. (

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How Remarketing Can Help Increase Conversions

Single Grain

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. When we hear terms like “remarketing” and “retargeting,” we usually think of complicated pixels and cookies associated with Google or Facebook ads. Understand Your Buying Cycle.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.