Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. Plus, event invites, and photos in which you’re tagged. Then Linkedin. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Park Howell Sorry I missed you at today’s event.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. For us, it has helped expand our consulting business, which is a real measure. By far and away it has been our best means of getting our story out, and capturing business.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Make your summary explain, succinctly, why someone would want to tap your shoulder for business.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Takeaway: It''s essential to pay attention to current events and where your business can fit in.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JULY 7, 2011

close your email, turn off your chat client, close your Facebook tab, avoid non-essential meetings). Use an RSS reader to organize the websites/blogs/news sites you visit often. At the very least, make yourself invisible or mark yourself as 'busy' to prevent people from bothering you. Limit your interruptions (e.g.

Work Management 28

Work Management Product Planning RSS 28

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 3, 2012

And there are plenty of opportunities to keep your prospect engaged with your website, content, and brand even after the conversion event. You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. 1) Include Social Media Follow Modules.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. link] Social Business Bank Option 1. You are what make all of this worthwhile. No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

JULY 3, 2012

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally. Did you know that you can't even use Facebook features as a voting mechanism? Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

JUNE 23, 2010

Blog - Blog is a word that was created from two words: “web log” Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. E EventBrite - Eventbrite is a provider of online event management and ticketing services.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Can those results be tied back directly to sales, and therefore ROI? Leave a comment please.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. How does that content get promoted and merchandized in a way that actually builds your business?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Scoop.it

MARCH 11, 2021

In 2021, what you do online defines how people perceive your business. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. Automatic content import using RSS or a sitemap. This is good news: it means you have plenty of control over your reputation and your brand image. The bad news? Infographics.

Curation 67

Curation Advertising Agencies Press Content 67

Optinmonster

APRIL 30, 2020

To put more bluntly: if you’re not repurposing your content, you’re missing out on a massive opportunity for your business. At the top of that list is USA Today, Business Insider, and NBC. Cision has a ton of communication strategies for businesses. You can even sign up with your Twitter, Facebook, or Google account.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. N = Need: Determines whether there''s a business need for what you''re selling. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. What’s Happening?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125