our-team Business Differentiation Education Marketing Proposals 
Marketing Insider Group
JULY 28, 2020
LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?
ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!
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seo.co
SEPTEMBER 25, 2023
There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.
Martech
MARCH 12, 2024
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. I propose that you deploy very specific strategies to identify them and nurture them to their potential, even before they’ve signed their first contract.
Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Requesting quotes or proposals.
Directive Agency
JUNE 10, 2020
As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. Rena Gadimova – Senior Content Marketing Strategist at Adobe.
Salesforce Marketing Cloud
FEBRUARY 19, 2024
If your strategy is too complex, the team may get confused and fumble at a critical moment. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.
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