Hinge Marketing

SEPTEMBER 9, 2020

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. They simply don’t have the business development team structure to support steady, consistent growth.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. A strong competitive advantage can help you win more business and command premium fees. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing Examples. Strategic marketing gone bad.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. As a result, it’s faster and easier to close new business.

Studies 78

Studies Top of Funnel Marketing Budget Peer-to-peer 78

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Requesting quotes or proposals. It’s a valuable tool for differentiating MQLs and HQLs.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Hinge Marketing

JULY 24, 2017

It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up. They expect to be educated for free.

Work Management 97

Work Management Marketing Management Marketing Automation Services Service 97

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses. Assemble a diverse team Form a group that includes sales leaders, frontline sales reps, marketing experts, and customer service staff.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Too much to do. Research Skills.

Work Management 85

Work Management Marketing Management Marketing Automation Services Webinar Metrics 85

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ClickZ

NOVEMBER 12, 2020

According to Kasper, relying on third parties for data management introduces a competitive disadvantage, and for brands to protect and capitalize on their data, they need to adopt technology wholly tailored to their specific business needs. But are brands aware of how big companies use their brand data?

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Madison Logic

AUGUST 17, 2023

With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision? The answer lies in stronger storytelling and a more personalized experience delivered through an account-based marketing (ABM) strategy.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Only B2B

NOVEMBER 9, 2021

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not yet approached your sales funnel. It’s engineered to help both marketing and sales teams foster leads all the way across to a sale. This is when the inbound strategy comes into play.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 118

SalesIntel

JUNE 28, 2021

If you want your company to grow, the marketing team must ensure that fresh leads and paying customers arrive regularly. In this article, we want to share a tried-and-true marketing strategy for achieving a strong lead funnel for revenue growth. Customers come and go, but bills and expenses stay the same. What Is a Lead Funnel?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Hinge Marketing

MARCH 1, 2016

Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. But, what does this evolution mean for today’s professional services executive?

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

ClearVoice

OCTOBER 29, 2020

Since you’re here, I’m going to go out on a virtual limb and assume you’ve read, What is Teamlancing: The Future of Freelancing and Content Marketing — both the article and the more in-depth ebook. Proposal or pitch tools. In that case, there’s also a Skype for Business option that you can consider. Proposal and pitch tools.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Hinge Marketing

DECEMBER 4, 2019

Professional services firms are no strangers to the M&A landscape. Healthcare, technology and media-related brands have experienced the most consolidation, but increasingly complex and global projects have also driven the demand for similarly large and complex organizations to service their needs. Market perception.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

The Lead Agency

APRIL 28, 2019

The same can be said for their marketing strategy. Law firm marketers have to master the same range of platforms, channels and strategies as other marketers to run their campaigns. In addition, they have to sell legal services, which is extremely challenging for a number of reasons. Why Is Law Firm Marketing So Difficult?

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy Advertising Agencies Work Management 74

Hinge Marketing

MARCH 29, 2016

Many professional services executives see their brand as little more than a logo , tagline and a few website pages. The goal is to elicit a reaction that leads prospects to select your services over competitors. Think of it this way, to elicit a reaction, your brand—and company—has to be present before your target market.

Lead Scoring 48

Lead Scoring Lead Ranking Brand Identity Branding 48

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 TBI Uses Video to Educate and Train 6.2.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. Their time is precious, show them that you value their time by keeping it on topic and to the point. #2

Work Management 235

Work Management Marketing Management Planning Tips 235

Mereo

JULY 27, 2022

In Consumption Economics: The New Rules of Tech , only 14% of surveyed business executives rated their software installations as “very successful.” To start, your leadership team must productize your onboarding, adoption, education and account management services through, what we call at Mereo, the Whole Product approach.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Hinge Marketing

JUNE 19, 2019

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. This article focuses on viewing marketing from the customer’s point of view. Yet many B2B and professional services marketers today treat their digital brand as a dusty display ad.

Work Management 93

Work Management Marketing Management Marketing Budget Top of Funnel 93

Hinge Marketing

MARCH 29, 2016

Many professional services executives see their brand as little more than a logo , tagline and a few website pages. The goal is to elicit a reaction that leads prospects to select your services over competitors. Think of it this way, to elicit a reaction, your brand—and company—has to be present before your target market.

Lead Scoring 48

Lead Scoring Lead Ranking Brand Identity Branding 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. The winners of the 2018 Video in Business Awards Sales categories. Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. 94% response rates.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Circle Studio

OCTOBER 19, 2017

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. Thought leadership content drives the middle of the marketing funnel. It can also directly lead to new business and higher fees.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

Vidyard

JULY 27, 2022

Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Types of Videos Businesses Have Already Invested In 2.2 Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 What Video Customer Service Can Do for You 2. Video Benchmarks for Content 2.1

Template 73

Template Video Marketing Work Management FAQ 73

Hinge Marketing

FEBRUARY 21, 2018

Hinge’s annual High Growth Study consistently finds that creating and disseminating educational content is one of the most impactful marketing techniques used by high-growth firms. Download The Content Marketing Guide. Who has time to write a blog post when business is booming and time is at a premium?

Marketing Websites 71

Marketing Websites Work Management Content Marketing Proposals 71

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Share on LinkedIn.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Varicent

MARCH 24, 2022

Some of these will come from leads generated by marketing campaigns. Managing a sales pipeline clearly matters to the salesperson, the sales manager, and ultimately the business. The marketing function will help significantly with this by running lead generation campaigns. So, let's explore all this in more depth.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Madison Logic

SEPTEMBER 28, 2022

As accounts start from awareness of the problem to the purchase decision of a solution, marketing needs to provide them with the content and messaging to drive interest in a conversation with a sales team. Why Should Marketers Build Multiple Nurture Programs? . Promote awareness of a business challenge or opportunity .

Budget Programs 52

Budget Programs Work Management Marketing Management Top of Funnel 52

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. A content map is vital for your overall content marketing strategy.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 TBI Uses Video to Educate and Train 6.2.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hinge Marketing

JUNE 24, 2019

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service offerings.

Pricing 92

Pricing Price Lead Ranking Work Management 92

Varicent

MARCH 10, 2022

One answer to that question might be “not as well as you think” if your competitors are growing faster than your business. Equally, in a fast-moving world, why wouldn’t you update your approach to rewarding the potentially most decisive element of your whole go-to-market strategy? The Significance of a Sales Compensation Strategy.

Planning 52

Planning Enterprise Management Work Management Lead Ranking 52