Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. It does take time and resources to do it well and produce results.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Make sure your primary navigation and site pages conform to a familiar user interface. Is Your Industrial Website Still Just a Business Card? This guide will walk you through each step involved in creating a roadmap for a successful business Website. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MAY 3, 2012

This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. Blog posts don't only have to consist of text-based copy.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

OCTOBER 7, 2010

Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Add a subscribe button linking to your RSS feed URL. Recent Blog Posts.

RSS 28

RSS Hubspot Landing Pages Webinar Metrics 28

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Grow your in-house list by implementing a lead generation tactic. It is impossible to tweak your site’s performance unless you can track and measure visitor activities.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

JULY 19, 2013

This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Examples: How to Write Stellar How-To Posts for Your Business Blog. 2) The Listicle. 5) The Fun Post.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28

Hubspot

FEBRUARY 11, 2013

That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. 10) Use your social media presence strictly for lead generation. Business Blogging. 11) Make your business blog all about promoting your products/services.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28