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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

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5 Must-Test Internet Marketing Tactics and Metrics

Hubspot

In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. Business Blogging. Offers: Do you notice that certain types of lead gen offers perform better on one social media site compared to another?

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Why You Should Measure New and Mature B2B Blogs Differently

Hubspot

With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success.

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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Is PR Dead? ") are also great attention-grabbing tactics. Authors and Due Dates.

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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15 Blog KPIs You Should Already Be Tracking

Hubspot

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Business Blogging. Which online marketing techniques do you find are most profitable for your business?