Writing on the Web

SEPTEMBER 24, 2014

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” Many of their success tactics can be replicated on your own business blog.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. In the eBook you will see metrics for the following marketing tactics: Social Media. Business Blogging. Email Marketing. Lead Nurturing & Marketing Automation.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Writing on the Web

NOVEMBER 13, 2013

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? What is quality content?

Content 100

Content Storytelling Hubspot Business Blogging 100

Optinmonster

OCTOBER 29, 2023

72% of online marketers describe content creation as their most effective SEO tactic. Blogging Traffic Stats Businesses that blog experience twice as much email traffic as businesses who don’t. 32% of marketers say visual images are the most important form of content for their businesses. close rate.

Statistics 93

Statistics Paid Content Stats Blogger 93

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 20, 2011

New, shiny, and seemingly fun marketing tactics that don't drive business value are killing the productivity of marketers around the world. It's time that, as marketers, we stop spending time on tactics simply because they seem cool. Of course, different tactics work for different businesses.

Tactics 28

Tactics Public Relations Lead Scoring Lead Ranking 28

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JUNE 16, 2020

SEO can help inform better business decisions, including better blog topic development. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Instead of seeking volume, consider the importance of your consistency. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. For the past three years, Orbit's been focused on correlating blogging tactics with results.

Blogger 68

Blogger Correlation Business Comparison 68

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

AUGUST 5, 2011

In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. Business Blogging. Metrics to Use: Social Media Traffic to Your Blog/Website, Facebook Insights Tools, Social Media Leads. The Bottom Line.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Is PR Dead? ") are also great attention-grabbing tactics. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

SEPTEMBER 6, 2011

If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

DECEMBER 14, 2011

Add Your Blog Posts to Your Page. While there isn't a method for auto-publishing your business blog posts to Google+ yet, another important reason to be active on this network is to make sure that your posts are entering the ecosystem and getting an opportunity to earn comments, shares, and +1s on the site.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

MARCH 21, 2011

The chart above is proof that bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort. More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

OCTOBER 8, 2014

With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success.

Lead Gen 28

Lead Gen B2B Lead Ranking Traffic 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Direct Mail Is No Longer the Most Efficient Marketing Tactic. Connect with HubSpot :

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 1, 2013

( Note: If you''re an ecommerce business, we''ve written a post over on our new Inbound Ecommerce blog that outlines exactly how today''s shutdown could affect your business. 69% of HubSpot''s blog post visits in July were to posts published prior to July. Read it here.). Traffic Will Continue to Flow.

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industry Report Overview from Michael A.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

NOVEMBER 17, 2011

These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

MARCH 11, 2011

Research has consistently shown that companies focusing on inbound lead generation experience a 62% lower cost-per-lead than companies that use outbound tactics for lead generation. If your business currently depends on paid leads, it may be time to make a change. Better Convert Website Visitors into Leads Using HubSpot Software.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

JUNE 15, 2011

To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. Step Three: Create Blog & Other Content. Regular business blogging and content creation is the best way to generate more traffic to your website.

Internet Marketing 28

Internet Marketing Mobile Marketing Keywords Marketing & Strategy 28

Hubspot

JANUARY 27, 2011

Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. 32 SEO Tactics to Avoid in 2011 - Learn what SEO tactics to leave out from your 2011 plans with this post from SEOmoz. Connect with HubSpot :

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MARCH 3, 2011

If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Connect with HubSpot :

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28