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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Include a statistic in a blog article? The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages).

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Starting a Blog for Your Business: Checklist

Sharpspring

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

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The 19 Best Content Marketing Tools in 2019

Hubspot

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. Google My Business.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

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10 Tips To Build a Consistent B2B Content Marketing Plan

Directive Agency

Especially in the digital marketing space, the content we create is constantly in need of innovation and optimization. Tactics we wrote about last week may not work next week – Google is a fickle beast. It’s easier to plug content into a pre-prepared document than to start from scratch each time. Concise Conclusion.

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WordPress Optimization for Lead Generation – Webinar Recording and FAQs

LeadSquared

This version is preferred for personal blogging, and is not really suitable for business blogs. This is the version that you should go for, if you wish to build a business website/blog. To know more about the difference, read the WordPress document on WordPress.com vs WordPress.org. Question 2.

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