Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Heinz Marketing

MAY 19, 2023

Marketers have grown to believe that inundating viewers with content every day, sometimes multiple times per day, is the best way to ensure they reach some engagement, but it doesn’t really increase the quality of engagement – in fact, it could burn out folks to see your brand everywhere, and not linked with anything of significant value.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

Hubspot

JUNE 30, 2014

But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines -- you just have to know what those little tweaks are. 2) Treat lead-gen tweets differently.

Twitter 28

Twitter Sales Qualified Leads Allocation Tips 28

Outbrain

MAY 27, 2020

Hybrid your e-comm and lead gen offers. Lead generation has its own pluses and minuses. When you deal with lead generation, the actual act of creating a conversion is easier. I usually run somewhat of a hybrid — lead generation offers and e-commerce offers. Q: Okay, onto mid-COVID-19.

Video Marketing 26

Video Marketing Burn Rate Cross-Selling Lead Gen 26

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. You are either generating conversions or bouncing users away. Why is this?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Marketing Insider Group

AUGUST 12, 2010

When they ask for better leads. Give them leads they can close and then we can all share in the success of hitting the numbers. The changing landscape of “Traditional lead generation” as it pertains to the IT market. kenny madden Aug 13 2010 Michael, Great post. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Marketing Insider Group

OCTOBER 12, 2010

Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors. I see value in both qualified lead generation and appointment setting. Most good demand gen executives will agree that it’s all about marketing mix.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

DiscoverOrg

MAY 7, 2019

Lead generation. We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Landing pages are one of the most important elements of lead generation. 8) I resolve to generate more leads for my sales team so we can get some crazy lead-to-customer conversion going.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

nDash

JULY 16, 2020

What was once a near-universal play for lead generation has become a hotly contested debate. Then, you use CTAs on those blog posts to drive people to your “premium” content—the kind that requires lead-qualifying information like email addresses, company names, job titles, and more. Which side of the argument do you lean toward?

Top of Funnel 52

Top of Funnel Lead Gen Sales Qualified Leads Lead Scoring 52

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. The Anatomy of an Effective SaaS Lead Generation Strategy. Which of your content assets have the highest opt-in rates? Which of your email messages have the highest open rates?

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Unbounce

JUNE 12, 2023

We have a terrible attention span when we’re on our phones: we spend less time on sites than when we’re on desktop , and bounce rates are way higher. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. We’re on a burning planet, people. Keep things light.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

Hubspot

AUGUST 5, 2019

In 2017, HubSpot's social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement. Prior to this shift, HubSpot had regularly posted Facebook videos that were created to generate leads. Facebook Lead Gen Case Study: Major Impact Media.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Walker Sands

MAY 8, 2019

The case for ungated content can be further backed up by looking at click-through-rates, with Bizible finding that their gated content had a 55% lower CTR when compared to their ungated content. For content to work as a lead gen tactic, knowing your audience is key, according to Tom Williams, VP of Marketing at CCC Information Services.

Top of Funnel 40

Top of Funnel B2B Marketing Sales Qualified Leads Work Management 40

B2B Digital Marketer

MARCH 25, 2021

Jeff is a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation. Um, so if you’re burning clock in things that you don’t need to burn clock on, um, you’re, you’re, you’re killing yourself. Podcast Timestamps/Outline. In my dream.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Valasys

APRIL 4, 2023

Maybe it’s time to try Outbound Lead Generation! Some folks might scoff at the idea of outbound lead generation being outdated or spammy. In fact, I’ve got some excellent tips for you to take your outbound lead generation game to the next level. Defining Outbound Lead Generation – What is it?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Hubspot

JUNE 2, 2015

It's really easy to burn a week on planning a project out," Lean Labs' Barber told me. "So Bonus: Taking Advantage of Traffic for Lead Gen. When you're anticipating a big increase in traffic, ensuring your website doesn't crash is one thing -- but preparing your website to take advantage of all the potential leads is another.

Traffic 28

Traffic Marketing Websites Effectiveness Paid Search Agency 28