Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. This way your sales people can spend more of their time actually selling. . What is Sales Automation?

Marketing Automation Services 99

Marketing Automation Services Budget Programs Enterprise Management Work Management 99

Seismic

MARCH 7, 2023

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. So what can businesses do to help reps navigate these challenges and thrive in their roles?

Training 52

Training B2B Sales B2B Budget Programs 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. Do your research.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Prioritize your audience’s needs over your sales message. Use tools and technology to improve efficiency and collaboration. Key takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. However, the data suggests that AI adoption has plateaued, which gives reason for the challenges and apprehensions that sales teams are facing. If you want to sell an AI product, you need to share the benefits.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it.

Lead Scoring 124

Lead Scoring Lead Ranking Top of Funnel Budget Programs 124

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. Not surprisingly, ABM is the top B2B marketing tactic. ABM is no longer a “nice-to-have” – far from it.

Account Based Marketing 195

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 195

Salesforce Marketing Cloud

JULY 28, 2022

While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Fortunately, sales leaders can work to avoid these hardships by acting now. Here are detailed tips to guard against recession chaos, curated from sales experts who’ve been there: 1.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Outreach

OCTOBER 29, 2021

Understanding what works and what doesn’t within the sales process can be complex for any sales team. In order to gain an accurate picture of progress and better manage performance, organizations need a sales pipeline. What is a sales pipeline? And because sales people already have a lot on their plates—e.g.,

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ad Building 98

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Hubspot

APRIL 27, 2020

Well, can a robot sell sales software to a business of any size?". Let's check out what they have to say about AI taking sales jobs. Why Some Reps Are Nervous. AI's ability to address the data-driven, more readily automatable elements of sales jobs makes some reps nervous. Why AI Won't Take Sales Jobs.

Hubspot 66

Hubspot Work Management Budget Programs Lead Qualification 66

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. B2B sales has never been a walk in the park. Digital disruption is real and everyone does their own research online now. Contact Us. Why should they care?

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Salesforce Marketing Cloud

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Cristina Danila , global marketing manager of Backbase, agrees. Review last year’s exhibitor list and educational programs. Establish a budget.

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. It also shows how effective a sales team is.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

TrustRadius Marketing

MARCH 17, 2021

Inside and outside teams help a company achieve its sales targets in different ways. It is also critical to know the tools available to help those reps succeed. Overall, both inside and outside sales teams are an effective means to achieving your goals. What is Inside and Outside Sales?

Work Management 52

Work Management Marketing Management Budget Programs Marketing & Strategy 52

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113