Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. True Believers Hold up! Image Source 4.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 251

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020.

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Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Optinmonster

DECEMBER 28, 2023

In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Today, social media is not just a fad but a viable digital marketing channel. This is great news for social media marketers!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

AUGUST 13, 2020

Quick Takeaways: You don’t need a huge budget to attract quality website traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions.

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Traffic Cost Per Click Organization Lead Scoring 272

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field. 3 key benefits of intent data 1.

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Intent Data Intent Marketing AI Stats 52

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Stats Paid Content Banner Ads Marketing Budget 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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Statistics Video Marketing Work Management Paid Search Agency 84

ClickZ

JULY 4, 2020

Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. 42% of marketing leaders are increasing spend on marketing technology. Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types.

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Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead.

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Paid Content Stats Marketing Budget Webinar Metrics 207

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 110

Work Management Marketing Management Marketing Budget Budget Programs 110

Webbiquity

MARCH 1, 2016

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Content Marketer ). Speed thrills. Stratabeat ).

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SEM Paid Content Stats SEO 100

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. With tools like Sprout Social’s Smart Inbox , which collects inbound messages and brand keyword mentions, brands can ensure that they don’t miss out on meaningful engagement opportunities.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Engagio

JULY 16, 2019

The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Binary Demand

MAY 30, 2023

Let’s take a closer look at what best B2B lead generation companies can do for you. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Let’s take a closer look at what best B2B lead generation companies can do for you. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. 10 Stats About Social Media Demographics.

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Social Media Stats Social Marketing CMS Development 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%). Target Marketing ).

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

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Allocation Research B2B Marketing Effectiveness 100

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. It requires plenty of research, creativity, content creation, and maintaining an active presence on social media platforms. Click here to explore all social media marketing tools.

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Paid Content Social Media Pricing Price 52

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. 66% of U.S.

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Research Top of Funnel Content Marketing Budget Programs 89

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. Mostly due to new channels and platforms for people to better research and connect with others. But within marketing, there will always be channels that are part of the overall playbook. 3 Ways Employee Influencers Improve Paid Ad Strategies.

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Heinz Marketing

MARCH 21, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies. Investing in your tech stack and Ops tools. Listen in now, watch the video , and/or read the transcript below.

Work Management 93

Work Management Marketing Management Budget Programs Marketing Budget 93

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This shows that affiliate marketing is an exciting field growing more rapidly than expected. market share.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Spend on social media as a percentage of the overall marketing budget continues to rise. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

ClickZ

JUNE 20, 2020

Majority of marketing professionals believed that BAU will return in a year. How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. 12% use more than six SEO tools.

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. And they do not have a Coke-sized marketing budget. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Behavioral Marketing Segmentation. Benefits sought.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Heart—DEI eats bitcoin for breakfast.

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Planning Paid Search Agency Advertising Agencies Work Management 81

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 147

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 147