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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. Insight Identification: Three Ways to Kaizen Your GTM.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. Beyond the conversion rate, we realized upwards of 40% additional capital in terms of bottom-line cost efficiencies.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. PPC Reporting Software and Tools. Raven Tools – Another handy management tool and report creator.

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7 Tips on Managing Feedback From Someone Outside of Your Project

ClearVoice

Because if everyone’s working in small clusters, streamlining and pivoting, thinking scrappy and on a greatly diminished budget, why would there not be room for one more team? They don’t know what it would cost, or how it would come together. What can the budget handle? 7 ways to manage outside feedback as a teamlancer.