Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Zoominfo

AUGUST 3, 2022

Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back. But cutting back on marketing isn’t always what’s best for your business. Should You be Cutting Back on Marketing Spend? In fact, it could be catastrophic.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

B2B Marketing 137

B2B Marketing Search Marketing B2B Multi-Channel 137

Hubspot

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

Urgency Marketing 84

Urgency Marketing Tips Work Management Marketing Management 84

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

The Marketing Blender

OCTOBER 1, 2022

You may need to think about allocating more of your marketing budget towards brand awareness channels (such as social media, PR, etc). . Getting marketing qualified leads but not turning those into sales qualified leads? Pro Tip: If you are trying out new tactics, consider reserving some of your budget for later.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. They need to adjust their processes and strategies to what’s happening in the marketplace. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 4, 2021

Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world.

Trends 101

Trends Marketing AI Work Management Planning 101

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. This begs the question: why the skepticism? Collaborate with other departments.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Terminus

MAY 12, 2017

With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics’ ideal customers are enterprise brands with sophisticated marketers that understand the power and potential of mobile. Addressing Marketing and Sales Challenges.

Account Based Marketing 20

Account Based Marketing ABM Efficiency Top of Funnel 20

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. .

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Demand Marketing Analytics Tools 129

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Rev

OCTOBER 4, 2023

Wouldn’t it be great if you could just create a product, launch a landing page and then watch the sales start rolling in? You’ve got to create demand for your product before you can expect any sort of sales. Demand creation is the process of creating or fostering demand for a product or service. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Get Everyone on the Same Page. And that’s a huge deal. MarchTech 2021: A Look Ahead.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Outbrain

JULY 15, 2020

What was originally planned to be a casual talk turned into a tutorial for Sales Teams on how to manage uncertainties, as we’re experiencing with the coronavirus. For background, Lauren Newman is a rockstar Sales Executive and veteran of the publisher space. , which focuses on commerce-driven content creation for publishers.

Paid Search Agency 26

Paid Search Agency Video Marketing Advertising Agencies Top of Funnel 26

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. But where do you even begin?

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

LeanData

MAY 12, 2021

Quite naturally, for all that investment, marketers seek a substantial return. According to Salesforce’s 2021 Marketing Intelligence Report: Data and Analytics Trends to Drive Future Growth , optimizing marketing spend is the number one top improvement marketers seek to make in 2021. . But, how do you get started?

Rules 52

Rules Sales Qualified Leads Cost per Lead Lead Scoring 52

Only B2B

NOVEMBER 11, 2022

I don’t even suggest that the sales department be taken over by the marketing department. I’m aware that the majority of modern B2B marketers think they could sell more effectively than the sales representatives, but let’s work smarter rather than harder. Various Phases of a B2B sales cycle.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Planning 62

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. on every sale. The platform charges a commission of 5% on the final sale price. Top NFT Marketing Agencies.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Shortened Sales Cycles d.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Scoop.it

SEPTEMBER 23, 2021

According to Semrush, 84% of companies employed a content marketing strategy in 2020 (compared to 77% in 2019). Even more, only 33% of brands decreased their content marketing spend in 2020 due to Covid-19-related budget cuts. These people populate the mid-funnel position and are closer to making a purchase.

Marketing Budget 80

Marketing Budget Top of Funnel Paid Content Marketing & Strategy 80

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. 1) Single Grain Overview: Single Grain is a leading B2B digital marketing agency that offers customized marketing plans to grow your business. Why Choose Single Grain? Why Choose Sociallyin?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

JULY 6, 2021

A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Velocity & Shortening Your Sales Cycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Full Circle Insights

JUNE 30, 2022

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? In this article, Professional Services Manager, Caitlin Van Horn walks you through the flow. Let’s imagine that a prospect, Maria, just booked a meeting through Outreach. Velocity & Shortening Your Sales Cycle.

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. Targeting can help the marketers in reaching to the prospects by tracking their interests, demographics, their relationship with a brand (whether existing or new customers) & the funnel-stage they belong to.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

JANUARY 28, 2021

Here are three ways to prepare to manage disruption. To keep the focus on the right customers during a disruption, you can conduct a sprint project (more on that concept below), i.e., assign a small, cross-functional group to assess marketplace changes, revise your ICP and identify ways to maximize sales using the revised ICP.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98