B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion will be invested in hosting and management, and $1.6 B2B Marketers and Data Management. By the end of 2017, U.S.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Investing in Digital Marketing Initiatives. of the overall budget. of the overall budget. within the next year.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. As a result, many marketers are feeling more pressure to achieve their primary goals. of overall budgets at organizations. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% This is an increase from the 14.3%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up.

Marketing Budget 280

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 280

illumin

MAY 9, 2024

Identify high-value marketing channels Because it helps you understand better what resonates with your customers, you are able to better manage your marketing spending and budget. Brand lift metrics can reveal which marketing channels bring in the most traffic and value from consumers.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

CMO 64

CMO Advertising Benchmark Customer Surveys B2B Marketing 64

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. When asked where they plan to spend the most money in the next year, survey participants were more likely to mention Instagram than Twitter.

Social Media 113

Social Media Budget Programs Facebook Research 113

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. It’s interesting to see how budgets are shifting now that people no longer feel like there’s a recession around the corner. Source: B2B Reviews Why we care. Get MarTech!

Marketing Report 130

Marketing Report Allocation B2B Marketing B2B 130

Madison Logic

AUGUST 10, 2023

A recent survey from employment and labor law firm Littler found that 71% of U.S. employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. According to Forbes, the global clinical and collaboration market forecasts a 17.3% compound annual growth rate by 2027.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.

Research 108

Research Content Marketing Marketing Budget Creation Planning 108

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger.

Practices 106

Practices Advertising Agencies Planning Best Practices 106

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent expansion, as spending on influencer-sponsored social media content in the U.S. times faster than traditional social media advertising spending, according to recently-pubished forecast data.

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

Webbiquity

APRIL 28, 2020

On March 24, 39% of respondents said they planned to reallocate the live events budget to other tactics and channels, while an identical share planned to not spend the money (i.e., to reduce their overall marketing spend). The final quick poll question wasn’t part of the original survey, but now that the U.S.

Planning 317

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 317

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The Gartner survey was conducted from March through May of this year. Other Important Findings Gartner's survey produced several other interesting findings.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. How has AI impacted the market? Let’s look at these steps in detail.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

KEO Marketing

APRIL 30, 2015

That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals. Around 43% of respondents said they are still experimenting in this area and haven’t yet figured out which tactics are most effective.

Spending 48

Spending Budget Management Planning Forrester 48

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. This allows them to focus their budgets. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Heinz Marketing

AUGUST 30, 2019

At the same time, marketing is continuing to take on more of the buyer’s journey than ever before, and today, marketers spend exorbitant amounts of money trying to get the attention of the buyer. How are marketers encouraging engagement? The following response data comes from 283 B2B marketing leaders. Methodology.

Research 73

Research Budget Programs Enterprise Management Marketing Budget 73

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Vision6

APRIL 30, 2024

Nearly 90 per cent of small businesses across Australia and New Zealand are concerned about the current economic climate impacting their businesses negatively this year, which might suggest they’d want to pull back on their marketing spend to reduce costs,” said Renee Chaplin, VP Asia Pacific for Constant Contact.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Of those DTC marketers spending more this year than last, 65% are first-time CTV/OTT advertisers.

Planning 108

Planning Spending Marketing Plans Advertising Agencies 108

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). according to 46%, 43% and 42% of those surveyed, respectively. Adobe/Marketing Charts). Ascend2 , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122