ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Read more and comment on The CMO Site. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Paul Gillin

OCTOBER 5, 2011

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

The ROI Guy

JUNE 22, 2010

Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. Carone, “Despite the flood of media messages, people remember little more than one-tenth of 1% of them,” she said. “As

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. ClickInsights: Tips on how B2B marketers should leverage social media. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Social Media and Social Lead Nurturing.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Some are paid-for and some are free.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

SEPTEMBER 30, 2010

This week alone, there have been 3 popular media articles on this issue. In BtoB Magazine , Karen J. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. If you are asking if we need to align with sales, go find a new profession.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40