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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Why Should You Run a Split Test?

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. But, once these two elements are put together in the final design, the CTA may no longer stand out, reducing the number of clicks and rendering much of your research practically useless.

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How AI Improves A/B Testing

FunnelEnvy

The goal is to determine which version performs better regarding a specific metric, such as click-through rates, conversion rates, or revenue. It can customize website content, product recommendations, or email campaigns for different segments of users, ensuring a tailored user experience that leads to higher conversion rates.

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Top 10 Conversion Rate Optimization Tools in 2023

Valasys

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. CRO analyzes data from user behavior, such as heat maps, click-through rates, bounce rates, and conversion funnels, to identify areas of improvement.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

These are software or platforms designed for the collection, processing, analysis, and visualization of data. It allows you to track your website visitors’ clicks and taps and provides heatmaps and session recordings. The result – increased conversion rate by 10% using Hotjar.