The Importance of a Strong Brand Identity


Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment.

Brand 276

Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. The Case for Purposeful Branding.

Brand 217

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Make an Emotional Narrative Work For Your Brand


After a long day of work, the father comes home, where his daughter once again doesn’t pay him much attention. It helped us survive, work together, and build civilization. So how do we create narratives that work from this neuroscience perspective? From a brand.

Work 171

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. When approaching B2B influencers, you are as much of an asset for your brand as your product is. Avoid influencers that trash brands.

Work 275

How to Convert Employees into Brand Ambassadors on LinkedIn


However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. After all, they work for your organization.

Five Ways to Boost Your Brand Value Using Social Amplification


Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

Brand 141

How Storytelling Can Enhance Authenticity For Purposeful Branding


Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Brand management and demand generation leverage one another […]. The post Do You Need to Work with a Lead Generation Company? Marketing teams spend all their time and effort to find the best sales leads for their company.

The 2018 Branded Twitter Awards


A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. It worked. Ah, Twitter.

Five Brand Building Tips for B2B Businesses


Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

Build 266

Writer Roundtable: How Do People Really Feel About Working for Brands?


When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” A few even pointed out advantages that brands had over media companies. Have you written more for brands or media companies?

Work 171

How to Develop a Brand Voice You Can Live With


That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. So many over-eager brands make the mistake of pitching stories that have no real value besides self promotion. Successful PR takes work. "Get me some PR".

PR 275

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work 165

Vern Oakley on how to make video work for your brand


Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. Funny how that didn’t work out for the airline.

Video 150

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

Work 267

Employee Branding: B2B’s Answer to Influencer Marketing

Marketing Insider Group

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. But employee branding takes influencer marketing to a whole new level. We’ve all seen them.

Brand 193

How customer values are transforming brands today


Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.

Brand 154

B2B Link Building Strategies That Really Work

KoMarketing Associates

It improves your brand’s prominence in search engines and can help establish authority. B2B link-building strategies that really work. I’d also like to stress that the process of obtaining links (especially if you’ve never worked on this before) requires a good number of hours invested.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Branding. There are books written about branding, college courses devoted to it, and agencies that specialize in it.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future


In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. If so, what work will be available for them? Author's Corner Future of Work earth day sustainability

Work 158

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online. We need to create a brand that attracts the kind of buyers we want.

Online 153

A Day in the Life of a Freelance Writer Who Works With Brands


They aren’t sure how a freelance writer could make a living working for media companies and brands. I’m diligent about starting work at 9 a.m. I work every weekday with few exceptions. Holding myself to typical work hours gives me the perfect amount of time to get a normal day’s tasks done. The quest for normalcy is also a reason I enjoy working in coffee shops. I saw that a travel brand put out a pitch call, and I sent over a few ideas.

Work 131

What is Brand Marketing?


There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

Brand 155

On the limited value of branded content


Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

Brand 178

Crafting content that works


For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Here’s a guide to crafting content that really does work.

Work 197

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

Agency 197

Why animation works for technology business video


They may use animated characters (as in the video depicted above ), though enterprise technology companies tend to be cautious about linking their brands with “cartoony” graphics. The post Why animation works for technology business video appeared first on Biznology.

Video 145

How Millennial Skepticism Will Shape Brands In The Future


Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees? Implications for Re-Positioning Brands and Engaging Employees.

Income 121

Understanding Brand Identity

Hinge Marketing

Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself. What is Brand Identity? How is Brand Identity Different from a Brand?

Brand 96

Top Tips for 2020: Choosing the Right Influencers to Work with Your Brand


When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With so many influencers and aspiring influencers out there, here’s some tips for how to choose the right influencers for your brand.

Why Creativity is Critical for Future Jobs…And Branding


And these creative talents will be crucial for making brands more relevant and engaging too. Creativity leads to better social skills too, which is important for building relationships (also the heart of branding).

How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. Here’s why: the success of your company’s marketing tactics depends on branding , which your agency should focus on before tactics even enter the discussion. Brand and Product Names.

Brand 285

Your client is your work-time spouse


Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

Work 225

4 Digital Marketing Tips to Expand Your Brand Presence


That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business.

Brand 141

Your Brand Needs a Conscience


In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially.

Brand 170

Why brand development matters and how it works

Stevens & Tate

Branding is more than just creating a logo and slapping it on a website or the side of a van. Developing your brand takes time, but the sooner you start, the sooner you’ll see results. You want to impress your prospects and brand development does a lot of the work for you.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love


If you’re a content marketer like me, you’re probably excited by the idea of developing a voice for your brand. In an industry where every brand believes its voice is relatable, casual, and knowledgable, yours has to stand out from that crowd too.

Why Consumer Brands and Agencies Need to Work Together

Modern Marketing

” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before.

Agency 169

Promotional Products Work Week


Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.