Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

AUGUST 27, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Social Marketing 48

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Demand Gen Report. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. SEMrush) The U.S.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. There are many companies who have defined new categories. And now, Marketo. The risk comes in choosing.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Today, data is one of the most valuable assets a company can have. So why am I urging marketers to stop focusing on their marketing data? Automation is the Future.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. I know these companies well. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

However, if you’re going to be integrating a number of different freelancers into your company, you need the right tools to manage them efficiently. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Blogging . Invoicing and tracking hours.

Marketing Automation Services 48

Marketing Automation Services Work Management Budget Programs Marketing Management 48

Adobe Experience Cloud Blog

MAY 7, 2013

by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. Nurturing practices vary by company, industry, and buyer persona. So, how do companies nurture leads successfully? I’m Anne, and I’m a marketingaholic.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), It’s beautiful when it’s that simple, and this one is. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. This trend is also true in the B2B market. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. This isn’t about buying a marketing automation system.

Work Management 48

Work Management Top of Funnel Marketing Management Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 20, 2011

by Katie Byrnes Is your company leveraging SlideShare to its fullest? For example, bloggers can easily embed a presentation in a post to support their content. Have a plan for importing leads into your marketing automation or CRM platform in order to track the leads and follow up with them accordingly. What is SlideShare?

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. anywhere that is not our site).

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Marketo: That rolls right into my next question. Marketo: Really?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

APRIL 26, 2012

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. Act like a public company before you actually become one. And no entrepreneur wants to experience that kind of exit.

Planning 48

Planning Marketing & Strategy Blogger Marketo 48

Content Standard

DECEMBER 13, 2016

If a content marketing program can pay for itself through content monetization, that’s more money the company can redirect to other marketing efforts. That said, if a company decides to increase marketing ROI through content monetization, it has a lot of options beyond serving annoying display ads alongside web content.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

MARCH 8, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Work Management 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. " Ardath Albee's Bio.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Optinmonster

SEPTEMBER 20, 2023

We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. That’s why we’re sharing with you the best email marketing automation tools we’ve found. Features like this make OptinMonster one of the best email marketing automation tools.

Marketing Automation Services 108

Marketing Automation Services Automation Tools Work Management 108

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

AUGUST 27, 2008

What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Sustainable market leadership.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Oktopost

DECEMBER 16, 2020

Recently, more than 61% of marketers said lead generation was the most significant challenge they were facing this year. Converting leads is essential — 74% of companies put lead conversion as their top priority. . Now, 80% of marketers employed automation software to improve lead generation. Pricing starts at $64.99/month.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 14, 2010

A couple of weeks ago I joined the Marketo consulting team and I’m excited to be part of such a fast-growing and successful organization. Before joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. One concept that keeps coming back is marketing agility.

Marketing Automation 48

Marketing Automation Automation Marketo Cross-Selling 48