Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going It stands to reason.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. An interesting little related aside. Man, you are good, my friend. I'd love your thoughts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

APRIL 30, 2018

For example, if you're a local security company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. Be a guest blogger , talk to and about (positively, of course!) Think of top-of-the-funnel content that goes beyond what your business sells.

SEO 101

SEO De-duplication Work Management Aggregators 101

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Hinge Marketing

OCTOBER 4, 2013

Without promotion the whole initiative can end up being a waste of resources. Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Embrace the Art of Blogger Outreach – A blogger outreach campaign is similar to a PR campaign.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. He’s a great Twitter follow , he’s an even better person. So my first question for you would be for your personality, do you consider yourself to be more creative then than technical? I highly recommend this. Blake Emal: Really?

SEO 40

SEO Paid Content Budget Programs Tools 40

Biznology

FEBRUARY 12, 2013

Asking for help doesn’t make you look weak, it makes you look resourceful. A lot of it is more about stress-testing you to see what kind of person you are. Outreach is the lifeblood of social media engagement. My number one rule is: ask for stuff. Second rule is: Engage! Tout de suite! Are you tough? Do you spook easily?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Hubspot

OCTOBER 31, 2016

One of the best parts about infographics is that you don’t have to write much copy by yourself -- almost every single infographic online includes quotes, data, and resources from other people and brands. This will give you dozens of great resources to pull ideas and data from that you can include in your infographic. Cited Resources.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Kiesha Easley shares her personal story of transition from Twitter newbie to expert and offers 10 tips for getting retweets she learned along the way including sending direct messages, tweeting others’ blog posts and responding to interesting tweets.

Twitter 100

Twitter Stats Tools Tips 100

Adobe Experience Cloud Blog

APRIL 19, 2012

Influencer outreach is essential for a successful content strategy. What are your recommendations for people who are just starting their influencer outreach? Also, Lee Odden is a terrific blogger on this and Sally Falkow is very good in the public relations range. The most buzzed about platform at the moment is Pinterest.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - Blogger Relations. Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

SnapApp

DECEMBER 22, 2016

There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. This is a great resource if you’re looking to learn to write authentically and from the heart. A go-to resource for any B2B marketer. Marketing Technology. Trends/ Insights.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MAY 26, 2021

The person receiving the link is the one who refers to a link as a backlink. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Curate and publish helpful resource lists. What are backlinks? Write newsjack posts.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Dedicate plenty of resources to content promotion. Marketing automation. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Multimedia Experiences. Create an opt-in form. Put the opt-in form on your site.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

SEPTEMBER 8, 2010

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. 92% said they personally use LinkedIn, versus 56% on Facebook. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JULY 17, 2018

First, the PR team pitches media persons, bloggers and influencers daily. The moral of this example is making PR outreach a part of your lead generation campaign expands your thought leadership as you guide prospects. This conditioning will create a buzz around the PR event. This method is powerful for two reasons.

PR 183

PR Paid Content B2B Thought Leadership B2B Marketing 183

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149