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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Here are some of the ways employees can get involved in the social selling and B2B marketing process: All departments: All employees can share blog posts and news items about the company on their own social media networks that they use for professional reasons. videos, white papers) to share can help get your content in front of more people.

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How to Take Charge of Your Personal Brand

Convince & Convert

” Social Media Stat of the Week: 25 photos per second. Their internet guy suggested they start a blog so people could write comments. ” If you could do a Skype call with any living person, who might that be and why? “I think it would be awesome to do a Skype call with Gloria Steinem , the feminist icon.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. Tweetable Moments.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Social Media Stat of the Week: 78% of U.S.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Jeff brings to our attention this week an interview with Syncapse’s executive chief Michael Scissons published in a New York Times blog. ” If you could do a Skype call with any living person, who might that be and why?

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

He shares his knowledge on in this blog post, our podcast, the stage and through articles at Marketing Land and Click Z. Ryan now keeps his business stats on instant recall , using what he calls his “monster dashboard.” Video calling, Skype for business, whatever it is, is essential to any remote worker. Focus on the metrics.

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You Do Not Own Your Audience

Convince & Convert

Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss. ” While working at Optiem , Jeff created a (now deceased) blog called 6 Degrees of Bacon to illustrate to clients the importance of content creation and social media. If you could do a Skype call with any living person, who would it be?

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