Adobe Experience Cloud Blog

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. Plus, over 70 of them are free. . Easy to find the solution you need.

Salesforce.com 48

Salesforce.com Marketing Management Marketing Automation Services Resources 48

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Some vendors do this better than others. Nor does it address the challenges that users face in making sense of it all. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JULY 25, 2014

Some eyebrows were raised by a statement on LinkedIn’s blog that it will sell off Bizo’s Data Solutions business, which markets Bizo’s 120 million name database of business contacts. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. The more robust, enriched the data, the better the applications or media that are consuming it perform. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. Here are my thoughts on this, folks. Therefore I’d really want their input into the list of platformality requirements.

Rules 120

Rules Work Management Marketing Management API 120

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JANUARY 8, 2009

The conversation has sharpened my own thinking on the subject and prompted a couple of conversations with vendors. Typically this is the company they work for, although there might be another relationship such as consultant or services vendor. This is a topic we do cover in the Guide, but not in the detail he needed.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Showcase reviews: SnapApp. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JULY 30, 2009

Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be It’s really nice.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Biznology

SEPTEMBER 16, 2013

Top to bottom, you bought it all from one vendor. Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. Why accept the vendor’s representation of the data when you can have a dashboard customized to the specific problems that you set out to solve? Radian6 analyzed the data.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. Salesforce.com' Here were some themes I extracted from his talk: 1/1/1 Philanthropy.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. I do expect vendors to converge on more standard social media features. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Is it easy for the vendors to implement? Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# How useful is this?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Allocadia

JUNE 17, 2019

At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course). These are also the first vendors you would call if you had to start your stack from scratch. The core provides a base of technologies that everything else can run off of, such as other technologies, processes, and even campaigns.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

InsightSquared

JUNE 13, 2019

InsightSquared is the vendor that is providing the one, comprehensive suite of revenue intelligence solutions that enables predictable company growth. We are excited to come together at Ramp in Boston this week to announce new capabilities all focused on delivering best practices required to meet the demands of today’s go-to-market teams.”.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

AUGUST 29, 2011

Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Pricing: $150-$600 per year ($12-$50 per month). 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Sales Force Automation software (primarily Salesforce.com). But that percentage is rapidly growing. But that’s for web analysts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Allocadia

APRIL 15, 2019

At Allocadia, we’d consider ours to be Marketo , salesforce.com, and Allocadia (of course). These are also the first vendors you would call if you had to start your stack from scratch. I look at the core as the backbone of a marketing organization, essentially what would shut down operations if removed. Think beyond just marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40