Blog Marketing Public Relations Thought Leadership 
Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
SmartBug Media
FEBRUARY 22, 2023
In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Two main marketing methods are inbound and outbound.
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SmartBug Media
FEBRUARY 1, 2023
When it comes to marketing and public relations during a recession, the same holds true. PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead.
Navigate the Channel
MARCH 6, 2023
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.
SmartBug Media
FEBRUARY 25, 2020
You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.
SmartBug Media
JANUARY 24, 2020
Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the surface, thought leadership goals feel fluffy. As with all marketing goals, your thought leadership goals should be SMART (specific, measurable, attainable, relevant, time-based).
Launch Marketing
SEPTEMBER 9, 2020
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.
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