Sales Engine

SEPTEMBER 18, 2015

Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words. Therefore, no one links to it, and people immediately hit the back button and bounce from that page.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Sales Engine

SEPTEMBER 1, 2015

They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. The CEO is a master salesperson and serves as an industry thought leader.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

Sales Engine

NOVEMBER 12, 2015

Use the Internet a little bit each day to research potential prospects, link with them, and meet them both virtually and face-to-face. Give Marketing a Quota I Noticed You Read My Blog, Do You Want To Buy From Me? The point being that you can’t expect the same health results by eating 30 apples on the last day of the month!

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

DECEMBER 6, 2016

They may be good at getting exposure and driving traffic to your blog—and don’t get me wrong, this is important. We’ve had people in our database that have gone for several years without clicking on a single link and then suddenly there’s activity and they become a client. But when it comes to closing the loop, it falls apart. #4

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Sales Engine

DECEMBER 28, 2015

Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). How can you do that?

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

DECEMBER 16, 2015

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? When they talk, the sales person sends a link to an upcoming webinar on that very topic, and they agree to talk after.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

AUGUST 16, 2016

Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. You also have social media where you’re developing audience over time and extending content links.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

NOVEMBER 16, 2015

Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. You also have social media where you’re developing audience over time and extending content links. There’s a lot of stuff out there, right? And it’s getting worse.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

JANUARY 14, 2016

Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Plan your story: Are you going to write a blog post, white paper or news feature article? Good stories lead to future good stories or blog posts.

Planning 120

Planning Content Marketing Best Practices Content 120

Sales Engine

NOVEMBER 3, 2017

A compelling white paper or infographic can be viewed, shared and linked to over an endless digital lifespan, attracting new buyers both identified and anonymous. Placing that content in front of buyers, then tracking its success or failure, is critical for demand generation.W

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

Sales Engine

AUGUST 17, 2016

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. The video can also be edited and inserted into blog posts, articles and white papers.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Sales Engine

JULY 21, 2016

Sure, you can start writing some blogs and you might get some inbound traffic, but the leads will be substandard and it won’t help you hit growth numbers of 20% or more. When we think about the early stage buyers (top of funnel), the content will primarily be videos, blogs, infographics, and long-form oriented content.

Lead Generation 120

Lead Generation Top of Funnel Generation Ad Building 120

Sales Engine

JULY 21, 2016

Sure, you can start writing some blogs and you might get some inbound traffic, but the leads will be substandard and it won’t help you hit growth numbers of 20% or more. When we think about the early stage buyers (top of funnel), the content will primarily be videos, blogs, infographics, and long-form oriented content.

Lead Generation 120

Lead Generation Top of Funnel Generation Ad Building 120

Sales Engine

DECEMBER 11, 2015

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. The video can also be edited and inserted into blog posts, articles and white papers.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Sales Engine

MAY 12, 2016

The main goal is qualified leads for sales people , which means that if you’re not converting anonymous traffic to your website, blogs and social media, you’re not generating leads—you’re just branding, and that turns your overall customer acquisition costs into a much more expensive proposition.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sales Engine

MARCH 13, 2017

A compelling white paper or infographic can be viewed, shared and linked to over an endless digital lifespan, attracting new buyers both identified and anonymous. Placing that content in front of buyers, then tracking its success or failure, is critical for demand generation.

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120

Sales Engine

APRIL 13, 2016

Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. You’re using content marketing for branding purposes, and not lead generation.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Sales Engine

OCTOBER 6, 2015

Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. To understand why, you first need to understand where we’ve come from and why the blog has emerged as default medium for publishing.

Content 120

Content Advertising Mediums B2B Sales Paid Search Agency 120

Sales Engine

AUGUST 22, 2016

For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. Following up on link clicks with "buy from me now" messages also doesn't work.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

SEPTEMBER 23, 2015

Google and other search engines are not going to reward you for that because they’re looking for sites to send people to that have demonstrated added value (through links, shares and traffic). It’s also easy for them to share that non-gated content, and that’s what you ultimately want.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

NOVEMBER 6, 2015

For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. Following up on link clicks with "buy from me now" messages also doesn't work.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120