Webbiquity

AUGUST 4, 2020

Webinar features include embedded video; branding; interactive functions (polls, surveys, chat, Q&A); integration with popular CRM and marketing automation tools like HubSpot, Salesforce, Marketo, and Eloqua; and attendee analytics to help identify your most engaged sales prospects. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. I don't expect this news to change the minds of vendors who made the opposite decision.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Read the post.) Read the post.) No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

TrustRadius Marketing

JANUARY 8, 2020

I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Webbiquity

JANUARY 27, 2011

You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 11 Essential Ingredients Every Blog Post Needs. 11 Essential Ingredients Every Blog Post Needs. The B2B Buyer is in Control. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Integrating the B2B marketing automation solutions with all the technology vendors.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

TrustRadius Marketing

DECEMBER 16, 2019

To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on). Personalization isn’t always what it’s made out to be.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Note: this post was originally published on the WebMarketCentral blog in November 2009.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. 7) Oracle Eloqua. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

ClickZ

OCTOBER 22, 2020

Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Some vendors do this better than others. Nor does it address the challenges that users face in making sense of it all. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. The simplicty-oriented vendors don’t have explicit campaign-to-campaign routing.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because she never tried to sell me anything or even try to get us to partner with Eloqua. Social media has played a pivotal role in the shift of the B2B buying process. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100