markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Presenters of Inbound Conference. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. Social Media is Inexpensive False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content. What is the meaning of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Mustaches (for real, not a few hairs being passed off as a mustache).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Among influentials?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? Now that’s engagement that goes WAAAAY past just clicking the “like&# button.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Marketing Insider Group

OCTOBER 26, 2020

In-person events and conferences have been struck off the calendar indefinitely, and businesses are scrambling to rebuild their funnels to adapt to the new normal. This year has disrupted the economy and changed the way we work on a global scale. Welcome to the Digital Marketing Renaissance. This has led to a shift in customer behaviors.

Top of Funnel 349

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 349

Online Marketing Institute

JULY 31, 2012

White Papers. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Heinz Marketing

SEPTEMBER 3, 2018

We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City. Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

s evolution over the years, Jim McGee, director at Huron Consulting Group, describes the typical firm that existed at the dawn of his career. ?Organisations On an information-management level, PKM involves filtering and making sense of information, organising paper and digital archives, e-mails and bookmark collections. Click Here.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hinge Marketing

SEPTEMBER 29, 2022

Selecting the right technology and feature set for your business is complex and beyond the scope of this blog post. As a result, there will always be value in meeting people face to face—or, in our new post-Covid world, by video conference. Many professional services firms still struggle with digital marketing. They are easy to scale.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

markempa

FEBRUARY 12, 2018

We find it can be very productive to draw a “map” on a piece of paper. It’s how we do our research, but there’s nothing to say that heads of marketing or marketing teams, sales teams couldn’t do the same thing for their customers, which is to put on paper a straightforward diagram. And I used the word empathy there. Brent: You got it.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Vidyard

MAY 10, 2021

You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). Now, the bad news. The iPad is not a computer. Not even close.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Hinge Marketing

MAY 1, 2019

So, depending on the size of your organization, you should hire marketing technologists or work with consultants who can help guide you on your B2B martech journey. So, depending on the size of your organization, you should hire marketing technologists or work with consultants who can help guide you on your B2B martech journey.

Enterprise Management 93

Enterprise Management Marketing Automation Services Work Management Marketing Management 93

Hinge Marketing

FEBRUARY 3, 2020

Or, “We always exhibit at this conference, so we’ll do it again.” Segments whose buyers have fewer recurring needs, such as some consulting or technology services, require greater investment to capture the steady stream of new clients to drive growth. There’s no reason your firm can’t follow their example. Legacy budget planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Vidyard

MAY 10, 2021

You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

accelerate agency

APRIL 11, 2023

You could be watching your favorite show on Netflix or hosting a web conference. For example, SaaS products can range from cloud-based Customer Relationship Management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. First and foremost, what does SaaS stand for? billion by 2024. How does Software as a Service work?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Internet & Online. Management. Small Business. > > See All. Business Exchange. Learning Center. Business Answers. Buyers Guides. Franchise Opportunities. Trials & Downloads. Partner Resources. Podcast Library. Quote Center. Video Library. Web Site Tools. > > See All.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JULY 6, 2008

Knowledge Management Community Home Blogs Groups Wiki. elsua: The Knowledge Management Blog by Luis Suarez (KM Specialist, IBM) Blog Main / Archive / Invite Peers / Connect to this blog. Knowledge Management Community Home Blogs Groups Wiki. C Languages. Data Warehouse. Emerging Technologies. Knowledge Management.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Directive Agency

MAY 9, 2017

They also have terrific support and are able to integrate into most every CRM so that your data stays intact. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Run Weekly Performance Meetings and Manage Quotas.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. It's actually been a business model since the 1960s. What Is SaaS? SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. 12 Best SaaS Marketing Tactics for Business Growth.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Webbiquity

NOVEMBER 19, 2013

Image Credit: Lydia’s Marketing Blog. While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. That may be changing. Yes and no.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

Image Credit: Lydia’s Marketing Blog. While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. That may be changing. Yes and no.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100