Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Out of sight, out of mind.

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Hubspot

JANUARY 8, 2014

This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Another change in Google’s algorithm means another change in strategy for all of us inbound marketers. What changes are happening? Bottom line?

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Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Hubspot

JULY 17, 2013

Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy.

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Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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Circle Studio

OCTOBER 12, 2017

Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. They allow marketing messaging, content and sales and marketing efforts to be approached with a better understanding of the buyer’s context and perspective.

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Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Hubspot

MARCH 21, 2018

Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites. Purchase inbound marketing or SEO software.

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Hubspot

AUGUST 12, 2014

And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We''re going to walk you through how to compile a valuable curated blog post in this post. And don''t forget to check out our additional tips for creating curated blog content at the bottom of this post!

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Hubspot

FEBRUARY 23, 2019

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. You know you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

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Hubspot

OCTOBER 16, 2012

In the world of inbound marketing, your content is your business and your calling card. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. 8 Critical SEO Considerations for Marketing Copywriting. In SEO -- and all of inbound marketing for that matter -- content is king.

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Hubspot

APRIL 1, 2014

86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. Here''s one example of this strategy in action.

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Website Personalization Marketing Websites Examples Personalization 28

Hubspot

DECEMBER 10, 2014

2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.

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Hubspot

MAY 30, 2014

If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. 1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether.

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Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Buyer Persona. Clickthrough Rate. And trust me, there will be failures.).

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Hubspot

MARCH 21, 2016

When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. A Buyer Persona Template. Download the buyer persona template here.). Marketing with buyer personas means marketing smarter. 3 Blog Editorial Calendar Templates.

Template 28

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Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

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Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Like everything else in marketing, start with your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs. Which blog posts are worth sharing? Clickthrough Rate (CTR).

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

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Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 6) Blogging.

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Hubspot

FEBRUARY 11, 2013

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question.

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