Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Benchmark Email

JUNE 15, 2022

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than 59% of marketers are expanding automation of email programs. It’s easy to understand why many marketers are jumping on the bandwagon.

Marketing Automation 59

Marketing Automation Automation Email Marketing Advertising Benchmark 59

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. Marketing Automation as a Concern for CMOs.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

Benchmark Email

AUGUST 25, 2022

In this article, we’ll take a look at the basics, from building an email list to the different types of emails that you should be… The post The Beginner’s Guide to Ecommerce Email Marketing Automation appeared first on Benchmark Email.

eCommerce 59

eCommerce Marketing Automation Email Marketing Automation 59

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Benchmark Email

JANUARY 30, 2023

… The post How to Create a Winning Sales Process Using Marketing Automation appeared first on Benchmark Email. Businesses around the world are worried about how they’ll fare and what they can do to make things pick back up this year. The reality is, we’ve still got a long road ahead of us.…

Marketing Automation 52

Marketing Automation Process Automation Advertising Benchmark 52

Heinz Marketing

JULY 2, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Looking Back: Key Findings from 2018. Key Findings of 2019. Satisfaction with MAPs is waning.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

Benchmark Email

JANUARY 30, 2023

Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and… The post Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups appeared first on Benchmark Email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation CRM Email Marketing 52

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board. About Benchmark.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

Benchmark Email

JANUARY 31, 2023

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when… The post Five Marketing and Sales Pitfalls that Can Be (..)

Marketing Automation 52

Marketing Automation Automation Advertising Benchmark Customer Surveys 52

InsightSquared

JULY 1, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Key Findings of 2019. In this year’s study, we found: Expectations of MAPs aren’t being met.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

KoMarketing Associates

MAY 28, 2015

As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. I’d question its relevance to the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Savanta

MAY 5, 2015

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). Marketing automation is tough to implement.

Marketing Automation 120

Marketing Automation Automation Planning Work Management 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

BenchmarkONE

JULY 15, 2020

Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. In February of this year, Benchmark Email acquired MarketVolt, a St. Louis-based email marketing platform.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Martech Advisor

NOVEMBER 20, 2019

Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. What Is Email Automation? Email Marketing Automation vs. Transactional Email Automation. Email Automation Benchmarks You Should Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Benchmark Email

DECEMBER 29, 2020

But just because their budgets aren’t as big doesn’t’ mean small businesses should miss out on the advantages that come with having… The post 6 Best Small Business Marketing Automation Tools for 2021 appeared first on Benchmarkemail.

Marketing Automation Services 105

Marketing Automation Services Small Business Marketing Marketing Automation Budget Programs 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Only B2B

APRIL 10, 2024

Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark. make it radically easier for marketers to use existing functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Benchmark Email

JUNE 14, 2023

And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. The better you know… The post The Only Guide You’ll Ever Need For Content Creation appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Content Marketing Automation Automation 98

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Also Read: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Benchmarking Reminders. Happy benchmarking!

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. you consistently reach them with the same high-quality message using automated tools. No judgment.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Automation Content Marketing 86

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Marketing Automation System (63% vs. 39%). Workflow/Project Management/Editorial Calendaring (62% vs. 37%).

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Benchmark Email

FEBRUARY 1, 2023

It’s why having a marketing automation tool (and using it correctly) is so crucial. The more you understand about your leads and where they’re at in their journey, the better you’re able to create personalized content… The post Top-of-the-Funnel Content Breakdown appeared first on Benchmark Email.

Top of Funnel 98

Top of Funnel Content Advertising Benchmark Marketing Automation Services 98

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. Past innovations: a history of advanced thinking shows the vendor understands marketers’ needs and suggests they'll adapt well to the future. Here are some ways to identify a “future-safe” vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care.

SMS 111

SMS Marketing Automation Services Forecasting User-Generated Content 111

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Engagio

JUNE 14, 2017

For DiscoverOrg, that meant that when we launched a new dataset with a smaller target market, we could implement a true ABM strategy for that product and compare results against other more traditional lead gen efforts. Q: How do you benchmark and measure success for ABM? Ultimately, both are vitally important.

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96