benchmark field 
Top Rank Marketing
FEBRUARY 12, 2024
Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders. Making it easy and incentivized for them to authentically advocate on social media is a smart play.
SocialPilot
FEBRUARY 11, 2024
Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Take a close look at how influencers in our field have handled rough times before. What worked?
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Hinge Marketing
JUNE 19, 2017
All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. What once differentiated you no longer embodies the value that you provide to clients.
KoMarketing Associates
FEBRUARY 3, 2014
According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.
Digital Marketing World Forum
OCTOBER 31, 2019
When you’re a quality platform that’s been shaping the industry since its inception, how do you differentiate yourself from loud copycats? The amount of traction we gained with this approach shows that the industry is longing for credibility, benchmarks, and guidelines, which we provide with our product and services.
The ROI Guy
FEBRUARY 20, 2019
Top 3 Sales Enablement Strategies for 2019 As you evolve your 2019 sales enablement strategy, here are three guidelines to help you enable more effective sales conversations: 1) Sales readiness is a necessary component of sales enablement Sales training and on-boarding are a priority for any sales organization for obvious reasons.
Hubspot
AUGUST 7, 2019
The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. Lead form length and fields. Benchmarks. If you do plan to employ this tactic, VidYard has some helpful landing page video guidelines to follow.
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