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The Future of SEO in a Post-ChatGPT World

Animalz blog

Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck. That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages).

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How the best companies measure content quality

Kevin Indig

The content we created was “too shallow” When we allowed ourselves to invest the necessary time it takes to produce high quality, organic traffic skyrocketed despite publishing frequency going down by over 80%. As soon as you have to sacrifice quality for volume, you’re spinning your wheels or they come off.

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The new identity landscape: A marketer’s guide

Martech

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. As the clean room market has grown, differentiation between the types and functionality of Clean Rooms is emerging. .

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How to Read the Complex Digital Landscape to Better Track Your Audience Journey

Adobe Experience Cloud Blog

A one-size-fits-all approach does not apply, though some general guidelines can assist in establishing the right categories. In addition to the relationship stages, it is important to consider adding critical handoffs or phases. Any critical hand-offs between teams are another stage to consider adding to your tracking.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Pre-built connections to martech/ad tech platforms. Why do marketers need identity resolution platforms? APIs for third-party system integration.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Have you ever come across an Instagram Shop ad for an item you were looking for for a very long time, but it’s also 2:00 a.m., Ad delivery platforms have figured out targeting people with ads who “forgot” something on your website right where they are–on social media platforms–reminding them to pick up where they left off.

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Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Each of the following situations is a commonly occurring instance of when you’ll want to make sure you’ve added a canonical URL: URLs that Identify Variations of the Same Product. For AMP pages specifically, Google also provides detailed guidelines on how to correctly differentiate your Accelerated Mobile Page from your standard webpage.

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