all-in-one Barriers Distribution Eye-Tracking 
Envy
APRIL 30, 2020
Strategy, budgeting, data insights and distribution are just as important as content creation, so without investing in the expertise, content marketing optimization tools, and data analytics, companies will continue to miss their targets for measurable content marketing ROI. Realistic budgeting for distribution. New lead generation.
Customer Experience Matrix
JANUARY 18, 2015
All those categories have done well since my original posts on the topic. That coordination involves three basic tasks: gathering and unifying customer data from all sources; using that data to select the best treatment for each interaction; and delivering those treatments through the appropriate channel systems.
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Sprout Social
FEBRUARY 2, 2023
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) But she knew success on the app was only possible with volume and consistency. They get the reps in and make content all the time.
Biznology
AUGUST 26, 2020
On a video chat one day, my client walked me through how natural curiosity by well-intentioned employees often led to entire computer networks being infected. When the experts advise social separation, for example, we see people partying on beaches with reckless abandon. But, let me try. Existential Problem. Biological History.
Vidyard
SEPTEMBER 23, 2021
We have one goal and it’s this: To shatter the myth that video is difficult or expensive. You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. This is about being versatile and producing videos on the fly to support your initiatives. Contents 1.
chiefmartech
APRIL 22, 2020
churn rate from one year to the next is pretty significant attrition to support that narrative. In fact, if we first remove the 615 from last year’s 7,040 count, then the growth of new entries on the landscape was actually 24.5%. These all have been major themes in marketing and martech over this past year.
Single Grain
APRIL 1, 2020
If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The majority of companies that are running lead-generation activities are sending all their leads into a CRM system. viewing particular reports and so on). It’s that simple.
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