WebMarketCentral

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

Trending Sources

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Check out these posts, the first of the best from this year on using Twitter for b2b marketing.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. Any person who responded to the Tweet or Facebook item also got the contest ad in their Nabbit Account.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

It would have been nice to see a breakout on the b2b side. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

How to Create a Social Media Marketing Strategy

WebMarketCentral

In It Came from Facebook!

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. The WebMarketCentral Blog - Top SMO Sources of Referral Traffic Technorati - 6.05% StumbleUpon - 2.15% Searchles - 1.75% Facebook - 1.07% Digg , del.icio.us

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model.

The Coming Consolidation in Social Networking

WebMarketCentral

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. At least a few social media sites have already taken this route, such as BeeTooBee in B2B marketing and DZone for software developers.

3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

How do you make a digital B2B marketer’s dreams come true? Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. 80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months.

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15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Behaviors > B2B. B2B Online Marketing Blog Social Media Strategies

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

Modern Marketing

For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. The Facebook Watch Launch. What Facebook Watch Could Mean For Marketers.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

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B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. The post B2B marketing lessons from Michael Brenner appeared first on Biznology.

Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. “ Facebook Has A Big New Problem You Need To Worry About , Henry Blodget, Business Insider.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. Ok, I’ll say it: Facebook Advertising! Ok, I'll say it: Facebook Advertising!

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

5 Unforgivable B2B Facebook Advertising Mistakes

Spiralytics

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge difference between B2B and B2C companies.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook. Facebook for B2B Marketing?

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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