Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso? Share it on StumbleUpon. Share this on Reddit.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

MLT Creative

JULY 20, 2011

According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing. 93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." 25 brand building inbound marketing tactics: Write a post on your B2B blog.

Ning 40

Ning Ad Building Brand Identity Branding 40

Webbiquity

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Ever, ever, EVER include a press release as an attachment (many bloggers will automatically delete unsolicited messages containing attachments). Blog links are valuable for SEO. Share this on del.icio.us. Post this on Diigo.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. It’s no secret that the number of publications has declined over the last few years. Email this to a friend? Share this on Facebook.

PR 100

PR Conversion Ning Digg 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

" For any B2B concern, blogging is sales. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Bloggers are concerned that they can not handle the volume of work required. At least it is one link in the sales chain.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. I recently received a press release about a viral campaign for a new movie. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue. Email this to a friend?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. Instead, they will blast press releases. B2B marketing thought leaders champion social media. Jay’s a great guy and a great thought but, like Chris Brogan, he’s not an expert in B2B. All B2Bs are not created equal.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. encourage you to restrain your enthusiasm. .&#

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

MARCH 24, 2011

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section. Anonymous I couldn’t disagree more with this, I’ve made some great industry connections on Twitter and if anything it’s a more B2B friendly audience than Facebook. But using your blog this way can be detrimental.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Paid Content 100

Paid Content Social Media Statistics Research 100

Only B2B

NOVEMBER 27, 2019

Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. Content Distribution Strategies #7: Press release. Press release, a news-style written content, is generally distributed to multiple media outlets. Also, this is your chance to be ranked higher on Google. Did you go whaat ? Hear us out!

Lead Ranking 103

Lead Ranking RSS Effectiveness Tools 103

Only B2B

MARCH 27, 2018

Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. Content Distribution Strategies #7: Press release. Press release, a news-style written content, is generally distributed to multiple media outlets. The post appeared first on ONLY B2B. Did you go “ whaat ”? Hear us out!

RSS 100

RSS Distribution Digg Press 100

seo.co

DECEMBER 8, 2020

Press Releases. Press releases yield many benefits for businesses: Inbound links. Some marketers try to abuse press release distribution as a link building tactic , and as a result, many online publishers have gotten pickier about what types of topics they accept. Social Bookmarking sites (Digg, StumbleUpon, Delicious).

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111