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Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 324
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The B2B Marketer’s Handbook of Marketing Automation

Marketing Insider Group

Where are these conversions stemming from (social media ads, targeted content, email leads)? These platforms typically provide tools for campaign development and execution, as well as lead capture, scoring and nurturing. Some of the common features offered by B2B marketing automation tools are: Landing page development.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. B2B businesses are careful not to market products that are non-essential for fear of backlash.

B2B Sales 356
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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? Get this exchange right, and you’ll be able to turn more of your fans and observers into full-fledged leads and customers.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

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6 Types of Snackable Content for the B2B Marketer

Zoominfo

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Enter, snackable content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed.

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How to Create Content for Lead Generation (Gated vs Ungated)

Oktopost

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads.