KoMarketing Associates
MARCH 7, 2013
For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. My focus is on B2B, rather than B2C. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle.
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KoMarketing Associates
MARCH 21, 2013
Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Executing the B2B marketing message is more complex than ever before.
ViewPoint
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
Industrial Marketing Today
JULY 29, 2010
Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.
Marketing Insider Group
DECEMBER 5, 2013
60-70% of B2B marketing content goes unused ( Sirius Decisions ). Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. There are more potential buyers in the middle of the buying process than in the latest stages.
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