Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below. Welcome to the show, Kris.

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B2B Marketing B2B Ideal Customer Profiles Work Management 95

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? Let’s take a look at some of the ways that creativity is blossoming in B2B marketing in 2023.

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B2B Marketing Advertising Agencies B2B Paid Search Agency 52

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. For the list of all winners and original article from BtoB Online, go to [link]. Category: Digital Publication.

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The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. For the list of all winners and original article from BtoB Online, go to [link]. Category: Digital Publication.

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Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . I love the complexity and variety in B2B marketing.

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ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Via B2B Marketing Insider. Via BtoB Magazine.

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Top Rank Marketing

JULY 28, 2023

Have you come across your own important B2B marketing news item that we haven’t yet covered? Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please come back again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

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Twitter B2B Marketing B2B Paid Search Agency 53

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

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Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

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ViewPoint

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

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B2B Marketing BtoB PointClear B2B 120

MLT Creative

JUNE 14, 2012

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics. Whatever your industry, I’m sure you.

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BtoB Direct Marketing B2B Marketing B2B 40

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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BtoB Lead Generation Paper Generation 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Word of Mouth BtoB Buzz WOM 120

Exo B2B

JULY 9, 2019

These three topics, and it’s part of the problem, affect both the customer relationship in B2C, as well as inter-company in B2B and, if we push it further a bit, companies and employees in B2E. In B2B influence isn’t easy. B2C has easy influence, but not B2B. This applies to one, imagine for many.

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Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

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Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments?

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Social Media BtoB Media B2B 100

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

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Lead Generation Studies B2B Marketing B2B Thought Leadership 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via eMarketer.

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The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

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ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space.

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B2B Sales PointClear Effectiveness BtoB 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

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Social Media Ideal Customer Profiles Twitter Profiling 120

MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing.

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BtoB Enterprise Management SME Advertising Agencies 40

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

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Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

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Demand Generation Advertising Benchmark Customer Surveys Demand 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

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markempa

AUGUST 20, 2010

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. Frost & Sullivan refers to GIL as "The Global Community of Growth, Innovation and Leadership.” You'll learn from you peers during this session.

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NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel.

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KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Executing the B2B marketing message is more complex than ever before. Design is the New Marketing.

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B2B Marketing SEO Marketing Automation Services Ad brokers 120

ViewPoint

MAY 27, 2014

He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. B2B Marketing Content Marketing' Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

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KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. Anything related to driving better conversions is worth reviewing for the B2B marketer. The Conversion Conference.

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ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

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PureB2B

APRIL 25, 2016

Lead generation has always been an important part of the sales process, but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. When it comes to B2B lead generation, quality always triumphs over quantity. Did we miss a myth? Let us know below!

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Lead Generation Sales Qualified Leads Generation Leads 67

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. Let me know what you think in the comments below.

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BtoB Trends Advertising Agencies Content Marketing 100

PureB2B

APRIL 25, 2016

Lead generation has always been an important part of the sales process , but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. When it comes to B2B lead generation, quality always triumphs over quantity. Did we miss a myth?

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Leads 62