25 Great B2B Content Marketing Articles
LeadSloth
AUGUST 11, 2010
For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, BtoB Content Marketing: Six Places to Find Hidden Content Gems. Steve Woods, The Buying Process; Auditing your Content Assets. So here are the articles: Overview Articles.
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