Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 121

B2B Thought Leadership B2B Thought Leadership B2B Marketing 121

Top Rank Marketing

JANUARY 31, 2024

hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

DivvyHQ

OCTOBER 27, 2021

In today's digital environment, asking the question, "Should we be using video as part of our marketing mix?" The real question for B2B enterprise marketing teams is which kinds of videos to produce. Here are 5 highly effective types of video for B2B teams to maximize the return on their investment in video marketing.

Video Marketing 90

Video Marketing B2B Brand Identity Branding 90

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Kickstart your lead generation with the power of digital marketing. billion by 2025.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. The digital video audience is growing.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. LeadFabric helps companies across EMEA upgrade their marketing stacks.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Are Marketers ready to reclaim their profession?

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. B2B businesses aren’t just using technology to collaborate, though.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Marketing Insider Group

APRIL 13, 2023

Modern marketing requires measuring metrics that help you determine your return on investment. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 322

Relevance Planning Paid Search Agency Work Management 322

DivvyHQ

JULY 21, 2021

Industry data would indicate that most B2B brands are using content marketing in their marketing mix, but much of it is not hitting the mark. If you're looking for inspiration from brands who embody these elements, here are seven of the best brands in content marketing.

Brand Identity 98

Brand Identity Branding Content Marketing Content 98

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

The Lead Agency

APRIL 5, 2018

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Top Rank Marketing

APRIL 24, 2024

Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries. As recently as 2020, only 34% of B2B marketers said they used influencer marketing.

Statistics 52

Statistics Trends B2B Marketing Planning 52

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. That compounds problems, fragments the customer experience, causes higher costs inefficiencies, and really detracts from the company’s brand value.” They won’t use the same article.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Craftmanship

MARCH 21, 2014

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Builds brand awareness.

Paid Content 133

Paid Content Social Media Media B2B 133

Walker Sands

FEBRUARY 21, 2024

There’s a growing tension in B2B marketing that has been building over the past few years. Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. Outcomes first, then channels That’s not the case with all marketers, though.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Directive Agency

DECEMBER 19, 2018

Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. What is the Marketing Mix?

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Hold tweetups or tweetchats.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Such as building up personal and professional brands. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Being a B2B Thought Leader. Podcasts: Podcasts are becoming utilized more and more by B2B leaders.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Directive Agency

DECEMBER 19, 2018

Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. What is the Marketing Mix?

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Generate leads, increase brand awareness, build customer loyalty?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Read next: How B2B marketers can leverage the metaverse. “How?

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108